Episode #1
Brand vs. Product Marketing is a chicken and egg kind of topic. Which comes first and what exactly does it mean to focus on product marketing vs. brand marketing? I believe product comes first and I'll explain why the product experience is what drives your company's brand experience.
I'll also share how a brand experience can rebuild the product experience for a company when necessary, We'll talk about the Smokeless Grill campaign featuring Snoop Dogg as well as Jaguar's most recent "Copy Nothing" campaign.
Resources for this week's podcast are the SMB Marketing Blueprint - a free 7-day email course designed to help small and medium-sized business owners or leaders understand various marketing channels and their relevance to their target audience. The course aims to provide tools and resources to build a marketing blueprint, focusing on the personas of the marketing channels and the buying process.
Find direct links to the resources mentioned on this podcast in the podcast show notes at Blueprint.AzolaCreative.com.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Kingdom of Fraud
It’s the unlikeliest of criminal partnerships: a devout polygamist from an insular Utah sect joining forces with a shadowy Armenian tycoon from LA. The result - a billion dollar fraud conspiracy. In Kingdom of Fraud, investigative reporter Michele McPhee traces the origins of the extraordinary alliance between Jacob Kingston and Levon Termendzhyan. Together, the two men trigger the largest tax investigation in American history and weave around themselves a web of dirty cops, influential political relationships and transnational money laundering. All this is set against the backdrop of Jacob Kingston’s clan – The Order. A powerful and secretive polygamist organization in Salt Lake City. To whom Jacob is desperate to prove his worth. Kingdom of Fraud is produced by Novel for iHeart Podcasts. For more from Novel, visit https://novel.audio/. You can listen to new episodes of Kingdom of Fraud completely ad-free and 1 week early with an iHeart True Crime+ subscription, available exclusively on Apple Podcasts. Open your Apple Podcasts app, search for “iHeart True Crime+, and subscribe today!