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January 21, 2025 28 mins

The TikTok ban has been short-lived over the weekend but teaches a valuable lesson.  For years, I've seen businesses put so much effort into only one or two lead generation sources.  It might be partners, SEO or social media.  But what happens when the rules change and those marketing channels no longer play by the same rules?  It can be potentially devastating to your business.  This week, we'll review some real-world examples of this along with some key things you should be asking yourself to protect your self from a potential threat.

Resources: SMB Marketing Blueprint

Ask Greg a question at: https://azolacreative.com/podcast

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