Project Campfire
Project Campfire is where leaders gather close, not just to share what’s worked - but to spark what’s next. Hosted by José Cotto, Managing Partner of Sketch To Growth, each conversation is lit by the glow of real experience and the heat of fresh ideas - from bold strategies to inventive techniques like Mimicking Nature in Sales. Around this fire, stories unfold, lessons deepen, and new ways forward take shape. Come closer. Lean in. The fire’s warm, and the ideas are just getting started.
Episodes
🌀 Micro-signal → macro impact.
Fractals turn one sharp datapoint into outsized results.
In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch To Growth™, sits with sales genius John Glover to discuss how fractal efficiency scales insight across your sales process - reframing exec priorities and creating compounding wins.
What you’ll hear
Fractal efficiency: small → repeatable → scalable
Packag...
Around a fire, good ideas catch. In this first episode of Project Campfire, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G™ leader and founder of Quality Revenue, to unpack how natural systems apply to sales: mimicry, timing, and signal. John shares how he turned a “dead” territory into 1200% growth, why writing in codified language that feels like internal comms cuts through the noise, and what h...
📩 Signal over noise.
“Codified language” and mimicry = write in the language the CEO’s brain treats as internal signal, not spam..
In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch to Growth, sits with John Glover, Sketch To Growth Leader and founder of Quality Revenue, to show how mirroring trusted internal voices lifts opens and replies - without gimmicks.
What you’ll hear
What “cod...
🦋 From butterflies to boardrooms.
Mimicry turns outreach into signal - not spam.
In this 60-sec Project Campfire preview, host José Cotto , Managing Partner of Sketch To Growth, sits with John Glover, S2G™ Leader and founder of Quality Revenue, to show how mirroring trusted internal voices - CFO or board tone - helps messages slip past defenses and lift opens and replies.
What you’ll hear
Why mimicry works in nature and buyer psyc...
❄️ Dead territory. Zero resources. 12 failed reps.
Then one system lit the match - 1200% growth.
In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G Leader and founder of Quality Revenue, to show how pattern recognition plus disciplined sales execution turns a frozen region into compounding wins.
What you’ll hear:
Mining 5+ years of CRM noise to find the real si...
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