Pros & Content

Pros & Content

Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.... Show More

Episodes

August 19, 2020 48 min

Leanne Cutts, Group CMO of HSBC, joins Anda Gansca to talk about the importance of content in guiding the customer journey. It’s become more important than ever for prospective customers to access the information they need quickly and easily.

Providing that access in a curated, digital environment is something that Leanne champions in her work. It was her top priority earlier this year when HSBC was forced to pivot as a result of th...

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Thanks for listening in to Pros & Content Season One!

After 37 episodes, and 37 amazing conversations with marketing leaders, we're closing the books on our first season. Our next season will be back before you know it, so don't miss us too much. We also may drop a few very special episodes in between, keep an ear out. 

To tide you all over until season two, why not look back at some of our best episodes? Or visit us at P...

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Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis. We covered a lot of ground about navigating the uncertainty that we continue to face. 

While the roundtable series is closing out, the conversations will live on. This crisis has forced cons...

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June 24, 2020 118 min

Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike. 

Everyone has faced a unique battle during these past few months. And, while these roundtables h...

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The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.

Our guests include: Monique Bonner (CMO, ...

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Today on Pros & Content, we’re joined by Peter Eliopoulos, former CMO of M&T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.

Peter looks at all marketing through a scientific lens and rejects easy answers. He says his co...

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June 10, 2020 37 min

Today on Pros & Content, we talk to Ben Stuart, Chief Marketing Officer at Bank of the West. As a leading sustainable finance organization, it’s crucial that Bank of the West's environment-centric content be authentic and educational. Stuart speaks on the importance of driving awareness about climate change, and learning from the past failures of the financial industry. He argues that sustainable brands need to build market...

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Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", n...

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May 27, 2020 90 min

The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else. 

Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through more than just day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of ...

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Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.

Our guests today discuss prioritizing company-wide and individual wellness, mental and physical. In times like these, the human element of being a...

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May 20, 2020 48 min

Today on Pros & Content, we talk with Rob Brown, Global CMO of BBVA. As the head marketer for one of the largest financial institutions in the world, Rob is responsible for delivering excellent customer experiences on a global scale. 

In his conversation with Knotch CEO Anda Gansca, he talks about how BBVA approaches entering new markets, and aligning businesses BBVA acquires with the overall BBVA brand.

He also speaks about the...

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Today on Pros & Content, the fifth in our series of online roundtables. Over the past months, we’ve heard from incredibles leaders from every industry about their initial reactions to the COVID-19 crisis. 

Now, we’re going a step further, and asking them about what their plans are for the months ahead. And, what that means for their businesses and customers. 

Once again hosted by Anda Gansca and Rachel Tipograph, this episode was...

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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host their fourth roundtable of brand leaders. In this discussion, our panelists discuss what has and what hasn't worked in regards to their responses to the COVID-19 crisis.

We hope you enjoy this roundtable. And we'd like to thank our guest panelists:

Joy Falotico (Ford)

Andrew Weir (Pernod Ricard)

Ross Martin (Known)

Lauren Weinb...

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Today on Pros & Content, we’re joined by Gaston Vaneri (SVP, Brand at Cox Communications). An early advocate for content, Gaston proved its worth with some of the first branded viral videos. 

In joining Cox Communications, he entered a multi-billion dollar company with a powerful product, innovative culture… and almost no brand recognition. He speaks with Anda about elevating and differentiating that brand through intelligent, i...

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Today on Pros & Content, Stephanie Perdue (Vice President of Brand Marketing at Chipotle) talks to Anda Gansca about creating an environment of agility and preparedness, and what it means when you’re faced with difficulty and tough decisions. 

Stephanie stresses staying true to your brand DNA, the importance of utilizing data to back your content, and ceaselessly evolving as a brand and as a marketer. 

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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a roundtable of remarkable leaders, diving into their responses to the COVID-19 crisis. This panel of experts provides their unique perspectives on how to step up to, and answer, an unpredictable challenge.

We hope you enjoy this roundtable with our hosts and innovative panelists, including: Kristin Lemkau (J.P. Morgan Chase), Hi...

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Todd Barr (Chief Marketing Officer, GitLab) joins Chris Vitti (SVP Marketing, Knotch) on the Pros & Content Podcast to talk about the evolution of content within enterprises, using data to drive creativity within content marketing, and being ready as the world changes.

Hear them talk about how GitLab was uniquely prepared for the dramatic shift in business operations we have faced during the COVID-19 crisis. GitLab employees wer...

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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) return to anchor a team of leaders in a discussion on how to respond to and organize amid the COVID-19 crisis, and the responsibility that is held by heads of large marketing organizations. 

We hope you enjoy this engaging roundtable with our hosts and many new panelists from brands & organizations like 4A’s, AdAge, Bank of America,...

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Michael Mendenhall (SVP CMO/CCO of TriNet) joins Anda Gansca on Pros & Content in a timely conversation about the importance of fact-based, authentic communications during the COVID-19 crisis. A lot of small and medium size businesses are facing a tidal wave of uncertainty, and as a PEO, TriNet has a responsibility to provide guidance, education and assistance during this uncertain situation. 

In this conversation, Michael expan...

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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a team of marketing leaders in a discussion about responding to the COVID-19 crisis. In a conversation that spans industries, businesses, and unique personal situations, this group provides their live audience with ideas on how to help others through their work. 

Panelists include marketing leaders from Bank of America, Citrix, For...

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