Collecting More Than Objects: How Kids Build Identity with Kit Hinrichs (Ep. 19)

What if the “random stuff” your kids collect is actually shaping who they become?

In this episode, Joline Godfrey and Kit Hinrichs, founder and Creative Director at Studio Hinrichs, discuss the unexpected power of collecting as a tool for raising curious, confident, and connected kids. Joline and Kit, a renowned designer and lifelong collector, explore how collecting begins in childhood and evolves into a meaningful way to build identity, resilience, and connection. Through stories from Kit’s extensive collection of Americana, including historic flags, toys, and artifacts, they highlight how every object carries history, geography, and personal meaning.

Joline and Kit discuss:

• Why does collecting often start earlier than parents expect
• How collecting builds intellectual, social, and human capital (FISH)
• The role of storytelling in helping kids connect to history and values
• Why collecting is about meaning, not money
• And more!

Resources:

• Get your copy of Raising Financially Fit Kids!
• Broad Stripes Bright Stars: A Graphic History Celebrating 250 Years of America’s Icons by Kit Hinrichs

Connect with Joline Godfrey:

• Bounce 10
• LinkedIn: Joline Godfrey
• [e-mail]

Connect with Kit Hinrichs:

• Studio Hinrichs
• LinkedIn: Studio Hinrichs
• LinkedIn: Kit Hinrichs

About our Guest: 

Kit Hinrichs is one of America’s most respected graphic designers and a renowned collector of American flags and historical artifacts. With a career rooted in branding and visual storytelling, Kit has spent decades exploring the intersection of design, history, and culture. His collection spans traditional flags, textiles, folk art, and unique Americana, each piece carrying a story of craftsmanship and national identity. He is also the author of Broad Stripes, Bright Stars, a graphic history celebrating America’s 250th anniversary.