In this Quick Wins Series episode, Brian and Mark deliver a quick-hit strategy on maximizing your sphere of influence. Most agents recognize their sphere provides 80% of their business, yet they fail to intentionally nurture these relationships. Client events offer the most underutilized lead generation strategy in real estate, creating multiple touchpoints around a single gathering while deepening relationships that drive long-term business growth. The fourth quarter presents a natural opportunity to overcome the intimidation of hosting events and start making meaningful deposits into your sphere.
Featured Quote: "What's really cool is if you sit back and watch, and I've done this on a number of occasions, is when the agent, the principal who put all this stuff together, is off to the side talking to someone, and then you watch this group of people come together, and they start interacting. And they start pouring into one another. It's just this snowball effect of just good things that happen, all because you decided to take a step outside of your comfort zone, step outside of your box, and put together a group of people that have like interests, like minded events."
What You Will Learn
- Multiply Your Touchpoints - How one client event creates 5-6 communication opportunities with your sphere through invitations, reminders, the event itself, and follow-ups
- Partnership Strategy - Why collaborating with mortgage lenders, inspectors, and other service providers reduces costs while expanding value for attendees
- Realistic Expectations - Understanding that 25-30% attendance is normal, allowing you to focus on quality connections rather than overwhelming turnout
- Deposits vs. Withdrawals - How client events shift your relationship from constantly asking for referrals to genuinely investing in your sphere's experience
- Fourth Quarter Timing - Why the holiday season provides the perfect natural opportunity to host your first event without excuses
- The Compounding Effect - How each subsequent event builds on the last, creating expected traditions that strengthen over time
- Professional Positioning - Why hosting client gatherings separates professionals from part-timers and establishes long-term business sustainability
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
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