Joel Lalgee: How to Go Beyond Cold Outreach and Build Your Brand

As a recruiter, relying solely on cold outreach to find and attract talent can be a challenging and time-consuming process. Fortunately, social media has revolutionized the recruitment landscape, providing recruiters a powerful platform to connect with potential candidates, build their brand, and establish relationships with active and passive job seekers. By leveraging the right social media platforms and strategies, recruiters can go beyond traditional cold outreach methods and establish themselves as thought leaders and industry experts in their respective fields, leading to a stronger employer brand and a more efficient and effective recruitment process.

 

In this episode, we are joined by Joel Lalgee, the Realest Recruiter, who teaches recruitment teams how to win on social media, to talk about building successful recruiting brands on social media. Joel shares how he built a successful brand in a few years, tips for growing your recruiting brand on LinkedIn and TikTok, and the non-negotiables for successful recruiters. He talks about the simplest strategies recruiters can adopt when building a successful brand and the right way to advertise a job vacancy on social media. 

 

[01:26] Joel Lalgee’s background information

[04:00] How Joel has managed to build his brand successfully over the last few years

[06:50] Growing your recruiting brand, both on LinkedIn and TikTok

[10:50] The biggest challenges that recruiters are facing in the current economy

[12:51] Advice to recruiters who are not getting the response rate they used to get

[16:41] The non-negotiables for successful recruiters

[21:00] The recruitment tools that are being sold to recruiters

[24:33] Tips to start building a presence on social media as a recruiter

[26:33] Convincing agency recruiters to consistently create content on social media

[29:14] Creating content that will reach your target audience on social media

[32:27] The simplest strategy that recruiters can adopt when it comes to building their brands

[44:07] The right way to advertise a job vacancy on social media

[47:01] How Joel finds time to respond to every candidate

[49:54] The course that Joel has recently published

Notable quotes:

●      “Consistency is massive in building a brand. You have to give people a promise that you are going to be there for them. Once they are used to seeing you and hearing you on a regular basis, they can really settle in and become true fans.”

●      “If you are not looking or figuring out where to be contentwise, and how to produce content consistently and adding that into your strategy, you are going to remain behind.”

●      “Just because it’s shiny and costs a monthly fee, doesn’t necessarily mean it’s good for you because recruiters are consistently being sold to.”

●      “If you are being consistent for three to six months, you can start to recycle and re-purpose content and the workload gets less.”

Connect with Joel Lalgee:
LinkedIn: https://www.linkedin.com/in/joellalgee/

TikTok: https://www.tiktok.com/@the_realest_recruiter

Connect with Marcus:
Website: https://recruitingtrailblazers.com/

LinkedIn: https://www.linkedin.com/in/marcusedwardes/

Connect with Great Recruiters and get 2 months free:

Link:            Great Recruiters