June 23, 2025 • 28 mins
What happens when your business journey becomes a deeply personal quest for meaning? Kevin White's transformation from corporate technology leader to "business therapist" offers a compelling roadmap for entrepreneurs seeking both prosperity and purpose.
Kevin's awakening began with tragedy – his mother-in-law's death from cancer in 2006 sparked profound questioning about what truly matters. This catalytic moment eventually led Kevin and his wife Jamie to sell their real estate investments and redirect their resources toward healing and creating a business designed to help others find alignment between their entrepreneurial ventures and spiritual purposes.
The most intriguing concept Kevin introduces is that businesses themselves have a unique design and purpose—separate from their owners. Using tools like human design and gene keys, Kevin helps entrepreneurs understand not only their own innate gifts but also their business's natural tendencies based on when the business idea truly crystallized. This perspective creates a partnership rather than ownership mentality, allowing for more organic and aligned growth.
Kevin's approach transcends traditional business coaching by integrating spiritual development alongside strategic guidance. Working from Mexico's Yucatan Peninsula, he and Jamie serve as lifetime trusted advisors to established entrepreneurs (typically scaling from $1-2 million to $5-10 million) who sense something missing despite their success. Their methodology includes immersive experiences in Mexico, regular strategy sessions, and on-site work to address both practical challenges and deeper questions of purpose.
Looking ahead, Kevin anticipates a significant shift in entrepreneurial consciousness coming in 2027. This change will likely accelerate the growing desire among business owners to integrate purpose with profit, seeing them as complementary rather than competing forces. For listeners feeling called to something more in their businesses, Kevin's journey offers both practical wisdom and spiritual encouragement to embrace the adventure.
The journey toward alignment might be the most profitable investment you'll ever make—not just financially, but in creating a life of genuine fulfillment and contribution.
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Disclaimer: The information provided in this podcast is for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. The co-hosts of this podcast are not medical professionals. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by the podcast hosts or guests is solely at your own risk.
Pamela Cass is a licensed broker with Kentwood Real Estate
Natalie Davis is a licensed broker with Keller Williams Realty Downtown, LLC
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
All of us reach a point in time where we are
depleted and need to somehowfind a way to reignite the fire
within.
But how do we spark that flame?
Welcome to Reignite Resilience,where we will venture into the
heart of the human spirit.
Resilience where we willventure into the heart of the
(00:27):
human spirit.
We'll discuss the art ofreigniting our passion and
strategies to stoke ourenthusiasm.
And now here are your hosts,natalie Davis and Pamela Cass.
Speaker 2 (00:41):
Welcome back to another episode of Reignite
Resilience.
I'm your co-host, natalie Davis, and I am so excited to be back
with everyone, and joining me,of course, is your co-host, pam
Kass.
Hello Pam, how are you?
Speaker 3 (00:54):
I am fantastic and I was going to share a little
story.
I had a coffee this morningwith a client been a client for
a very long time and she wastelling me the story about when
she was in college she was on asorority, her best friend in the
sorority like she was thepresident, and then she was the
president and so they followeach other.
(01:15):
She was in her wedding.
This was in Ohio, she lived atthe time in New Jersey and the
other friend was in Ohio thewedding happens and then never
talked to her again because theydidn't have Facebook and cell
phones, and so she tried to lookher up over the years and so
about a month ago she's like Imight just look on Facebook and
see if I can find her, becauseshe didn't know her married name
(01:37):
or anything Found her.
She lives in Fort Collins.
Oh, wow, and I'm like what arethe chances of somebody from
your past that did not live inFort Collins decide to move to
Fort Collins?
She didn't have her number.
She has showed up at her door,knocked on the door and now they
have reconnected after since itwas 73 when they graduated.
Speaker 2 (01:56):
Wow, that's amazing.
Speaker 3 (02:00):
So it was just such a cool story of just somebody
coming back into your world.
That meant something, and nowthey're friends again.
Speaker 2 (02:09):
So I mean just point of reference, that's like over
50 years ago.
Over 50 years ago, yeah, that'samazing.
I love that story yeah.
Speaker 3 (02:17):
And I told her.
I'm like I'm recording apodcast.
This afternoon I'm sharing yourstory because I think it's such
a cool story.
So if there's somebody fromyour past that you have lost
touch with, research them, findthem.
Who knows, they could be livingin the same city.
Speaker 2 (02:30):
They could be.
I don't know if we're going toadvise that they show up on
their doors.
Don't do that.
Speaker 3 (02:34):
You might get shot.
Don't do that.
But you know she's in herseventies, so it was.
You know it was.
It was pretty harmless.
Speaker 2 (02:43):
I love it.
No, it's an amazing story.
That's an amazing story.
Yeah, we're going to get all ofthe emails in.
I went to their house and theywere not excited to see me.
Speaker 3 (02:51):
No, they're like.
Oh, I tried to.
I didn't want you to find me.
Speaker 2 (02:54):
We're avoiding that.
We're avoiding that, but thatis a lovely story.
I do love that.
And the power of in her 70s islike I'm embracing technology
and I'm going to find thisfriend.
I feel like when we talk aboutyou know, when somebody comes
top of mind or I always say,like this person's in my heart
so I just reach out to them, Ijust send them a quick message
like hey, thinking about you,want to make sure that you're
(03:14):
good, Let me know if you needanything that does not have a
timestamp on it.
Like this can clearly happen 50plus years later.
Speaker 3 (03:22):
Yeah, yeah, absolutely so.
Yeah, if somebody comes to yourmind and it's been a minute,
reach out to them.
Speaker 2 (03:28):
Yeah, what's the harm Exactly?
I love that Well, thanks forsharing that Absolutely.
Well, we have a guest today.
I know, surprise, surprise.
Our listeners are probably alittle caught off guard because
we've not had a guest and it'sjust been Pam and I shooting the
breeze, which?
Speaker 3 (03:45):
we can do pretty easily, we can.
Speaker 2 (03:49):
I'm surprised that we , just like riffed you know a
whole hour and more on our lastrecording that we had.
But you know, here we are.
Give us the gift of gab, twoburgos in a room.
We're going to talk ourselvesout of it.
Oh my gosh.
So here you go.
Why don't you tell ourlisteners who's joining us?
Speaker 3 (04:07):
Absolutely so.
I am excited to introduce KevinWhite.
He has almost three decadesexperience as a technology
leader, but his own act two inlife has led him to prioritizing
fulfillment in life.
Kevin works now as a businesstherapist who focuses on helping
women business leaders, whilebeing located in the Yucatan
(04:31):
Peninsula in Mexico, which I'mso jealous Welcome, so excited
to have you with us today, andso I'd like to just hand it over
to you for you to just kind ofshare your story and what led
you to where you are today.
Speaker 4 (04:44):
Well, I was just chilling listening to your story
.
That was a great way to start,but, yeah, I guess we found
ourselves down here in Mexicobecause this is one of those
destinations that people want togo to to redefine what's going
on in their life and get out ofthe day-to-day.
And that's what we help peopledo is usually helping
(05:07):
entrepreneurs take a differentperspective of their business
and and look at, like, what'sreally working for them and what
possibly needs to change.
And that's that's what we doalongside people.
Speaker 2 (05:20):
I love that.
I love that.
But this came on as chapter two, season two new season.
What brought you to this place?
What was the realization, thatmoment that you understood that
there was something more, thatyou wanted to create something
different to help other peopleand their lives.
Speaker 4 (05:39):
Yeah, I mean it's kind of been a genesis over time
but, like at the very beginning, my wife's a big part of it,
big part of the story.
But her mom, in 2006, died ofcancer and that was kind of, I
guess, the beginning moment ofus asking questions.
So her parents just as anoutsider coming in in the early,
(06:02):
we got married in 2001.
As an outsider coming in in theearly, we got married in 2001.
So late in 99, on witnessingthem, they were just a great
couple and they had a lot of Idon't know how to explain it
they're just kind of had a magicto their relationship and they
had great businesses andeverything looked great.
And then we found out throughthe period of time where mom had
(06:23):
cancer that there was somethings going on behind the
scenes and I guess what theconversations with her mom in
those last six months is whatgot us to be asking questions as
we grew our own careers, likeOK, is this enough?
Like is this what I really want?
Also, she left us some moneywhere we invested in real estate
(06:44):
actually, and we had thatperiod of time.
But we were also asking thequestions like, do we really
want to be landlords?
Like is that our thing?
Is that what we want to do?
And then eventually we came upwith some answers, and part of
that for me was as a technologyperson, and even from a young
age I was addicted topornography, which was not a
(07:06):
beautiful story, and I broughtthat into our marriage because
of a bunch of things that Ifound out in my healing process.
But really there was so muchmore available right in our life
and we sold all our rentals andwe eventually took all of that
nest egg and put it intoinvesting in our own ourselves,
(07:27):
first healing ourselves first,and then eventually in building
a company for other people thatwant to follow that same path,
maybe get out of corporate, dotheir own thing, have a business
and I think all of us that havehad a business realize that
there are issues that come up aswe start to build a business.
(07:48):
If we've never had a businessbefore, it's a great way to
choose growth, and so we're hereto help people through those
boundaries that come up alongthe way.
Speaker 2 (07:59):
I love how you say that we can grow through that,
through owning a business,absolutely, there is opportunity
for it.
Speaker 4 (08:07):
Yeah, I think I'd probably grown the most in
starting our business honestly,even even more than those times
where I was, because, when youhave for me at least, my comfort
zone was in technology andsoftware and building software
and helping people with data andand I worked with awesome
companies, you know big billiondollar companies, but it wasn't.
(08:28):
There was so much more.
I just didn't know what that atthe time.
Speaker 3 (08:31):
When you were starting to question things?
What were some of the questionsyou asked your when you and
your wife, you startedquestioning things like what are
we doing?
What were some of thosequestions that you asked?
Speaker 4 (08:42):
I'm curious, yes, yeah, well, she asked a lot of
questions.
I mean, I did too, but, likeJamie, if you get to know Jamie,
she's asked a lot of questions,a lot of really good, powerful
questions, and I guess what shewas feeling was that there was a
side of me that she saw when wewere dating that I didn't step
(09:04):
into right, like my leadership,more driven side and really kind
of.
I guess a lot of the questionswe were asking were around what
are spiritual gifts Like?
What are native, natural giftsthat we have that we're not
tapping into?
I guess that question wasprobably one of the most
powerful because we got to, Iguess, early on in this journey.
(09:28):
We did a lot of personalityprofiles, so, like the disc or
Myers Briggs or any of those, wewere into all of that stuff.
However, like all of thosepersonality profiles, they
really work on how you perceiveyourself in a given time period,
right, and so I started to seeover time for myself we both saw
this, but I saw it for myselfthat my personality profile was
(09:50):
changing based on what I thoughtI needed to be, and so that's a
good sign that there was morethere.
I didn't really know who I was.
Is really what was going on.
So we found some profileseventually that actually tell
you who you are and they're moreof an Eastern, like human
design I don't know if you'veheard of human design is one
(10:15):
that I mean that that profile ismore of an eastern or jewish
mysticism background that has alot more about who you are, and
another one that's very closelyrelated to that is is gene keys.
So both of those are usingnothing more than your birth
date, your location that youwere born and your time that you
were born.
So it's taught it's connectingto the energy of the universe at
(10:36):
the time that you were born.
So that's way different than oh, this is my perspective of who
I am, and so that was, I guess,what came out and what we
started to question and focus on.
Speaker 3 (10:47):
Okay, that is so interesting.
So it was those untapped giftsthat you have that you just
didn't even know.
So when you're working withwomen leaders, are you doing the
same thing with them to kind oftaking them through this
process to figure out whatthey're?
Speaker 4 (11:02):
Oh, yes, absolutely.
And that's where my wife comesin the story.
Like she was working for herparents and since they were
doing so well in business, likeshe started a business with them
, they invited her back to thecity.
She grew up she wasn't reallytoo enamored with college she's
definitely an entrepreneur andso they offered her a position
(11:24):
starting a furniture businesswhen she was what 1920.
And so she took him up on that.
She knew she would love to dothat with her mom.
Her mom was a very like anarchitect.
She was an architect like adesigner of homes and cabinets
and all of that kind of stuff.
Right, she's had a talent forit.
But over time she started tounderstand that she wasn't fully
(11:48):
allowing herself to step intowhat she wanted to do and felt
like she needed to do it throughher parents instead of doing it
on her own.
And so eventually her dad andher were the leaders in the
business and she built a team ofabout 35 people and across
(12:08):
several businesses.
They didn't have the samevision and so eventually it came
to a head and and she kind ofpushed all his buttons to make
him let her go.
And so then, when it came tobuilding our business.
There was a whole another setof things right, and so along
that journey I learned how tosupport her and I thought she
(12:29):
was perfect and she didn't.
I was the one that had all theproblems, but in reality, like
we all, have things that we'vegot to step into if we're going
to be all that we are called tobe.
Speaker 3 (12:41):
So, when you find what your unique genius is, how
do you are you able to use thatin working with other people?
Because you said you knowyou're working with your wife.
You knew what her geniuses.
How do you are you able to usethat in working with other
people?
Because you said you knowyou're working with your wife.
You knew what her yeses werelike.
How can you, how do you meldthose together?
Is that something?
Speaker 4 (12:56):
you've cracked that code so, if you know human
design at all, jamie is a, is asplenic manifester, so she we
leave to her to to evaluate thebusiness.
And is the business alignedwith you as a person?
And also we can do a profile ofyour business.
Your business has certainattributes because your business
(13:20):
was also born at a certain date, and so we can do that.
We can look at how do youunderstand, how to fit into your
business, or what's yourbusiness is calling, let's say.
But then from there, as long asthere's alignment and usually
there is, there's usually likewhat we're usually dealing with
is we're afraid about steppinginto something, or we have a
(13:44):
business already, and sincewe're already working with
entrepreneurs, right, so there'sa business there, but we're
afraid to, you know, reach outto clients that are this size,
or reach out to a client or aprospect that has these
attributes, right, and so thenwe work through those limiting
beliefs that we would have or oris blocking us doing that.
Speaker 2 (14:08):
I think that's a component that I've never
thought of as entrepreneurs.
The business itself has its owndesign, because it has its own
set of characteristics andtraits that goes well beyond,
like your brand.
We're talking deeper than yourbrand.
Speaker 4 (14:24):
Yeah.
Speaker 2 (14:24):
Yes, yeah, yeah, that's amazing.
I never even considered thatpiece of it.
Now there's work that I need todo in that space.
Yeah.
Speaker 4 (14:35):
I mean.
So usually it's kind of hardsometimes to figure out, like
when is your business born?
It's usually what we try to dois focus on.
Usually we all have paperworkabout when we started it.
It's best to actually thinkabout, like, if you can go back
in your mind to the day that itjust was like I got to do this
right, that's probably mostpowerful.
(14:56):
And if you can get to atimeframe of a couple hours,
you're going to be kind of closeat least.
Yeah, but if you can't do that,then use the paperwork, or at
least when you submitted thepaperwork would be best.
Speaker 2 (15:09):
That's fabulous.
Well, we know that as ideas areformed that people will start
the business right, they get thewebsite, they get the name and
register with the Secretary ofState and then you know, two to
five years later, they get theweb, actually build the website
and start the business.
Yeah, yeah, actually build iton the website and start the
business.
Yeah.
Speaker 4 (15:27):
Yeah, I mean I like to go with when it was, when you
think about when it's born.
It's not, it's more about that.
For us with Believe True.
It came to us like one Saturdaymorning, I believe we were just
talking, had some free time andwe were talking about business
and we're like we want to havethis type of business.
Or it was just coming to uslike wow, wouldn't it be amazing
(15:49):
to have this type of business?
And it's coming true.
Even three months ago I don'tknow that I would have seen it
as well as we do today.
It's like several parts of ourbusiness have come together in
the last few months and we'vestarted to see it even better,
so it helps to know it's.
It's definitely helped us toknow our human design, like our
(16:11):
business is human design.
I guess a little bit about thatstory.
So we have six boys and so wehave all kinds of different
human design people.
You know kids right and so youlearn.
You learn how, how to work withthem and you learn more about
their personality.
And we sell schools so theydon't go to.
(16:32):
I suppose there might be anEnglish school down here, but
the main school here in our areais a German school, so you have
to learn German and then youcan learn English and Spanish.
They don't know German, so thatdoesn't really fit, but anyway.
So our focus with our kids isto help them to be
entrepreneurial.
We think that's going to bemore of the future.
(16:52):
Now we're going to get thingswrong a lot along the way.
Right, like as a kid, you don'tknow everything about your
calling, and that's for goodreason.
So we just navigate like whatdo you want to do now and what
do you care about right now?
And we support them in that andwhatever it is they get to
choose and then eventually theymight switch over time, but we
(17:15):
get to learn by doing that howto fit into what their design is
right Instead of letting theirdesign lead.
And then we follow along andsupport that, and so we're doing
that with our business.
Now, too the same.
I have a three five generator asmy youngest.
He's five years old and I havea pretty good feeling as to who
(17:38):
he is he's got.
He's usually up about 18 hours.
So if you think about it, 18hour day every day, that means
eventually he's going to be upin the middle of night and he
just keeps going around theclock and we he's like one of
those people that if you wantedto change that, you would become
miserable and he wouldn't betoo happy either.
(17:59):
Right, like he's just verydriven, so it works.
Like our relationship with himis beautiful because we're not
working against that schedule.
Like we work with that schedule, we figure it out.
Our business is a three, fivemanifesting generator.
So you can take some of whatyou know, some of the template
of what we see in our youngestson, and apply it to the
(18:20):
business.
And we understand that thebusiness thrives best in a
network and that it's got avision.
It is a vision and we want tokeep to that vision and so, for
example, I think that's huge andthat's you know.
Speaker 2 (18:35):
When you talk about the journey itself that you've
taken I mean, you own a businessand you're running a business
with your wife and having anunderstanding of these key
principles are really important.
But that doesn't make it anyeasier, right Like it doesn't
take the challenge away.
Speaker 4 (18:51):
No, it actually makes it.
It actually makes it so thatit's just like I don't know the
way I like to think about it islike the hero's journey, all of
our own hero's journeys, rightthey're, I don't know.
To me, the strongest example ofthis would be the Hobbit.
I don't know if everyone'smaybe read or heard about the
Hobbit, but the Hobbit is livingin this beautiful little cozy
(19:14):
home, right.
And then this wizard comes andvisits him and says they have to
go on this journey.
And he's kind of like why Idon't want to go on this journey
and I think that's really whereall of us start is that we're
comfortable where we are, andit's like maybe Tony Robbins
says it best we all have fivebasic human needs, and so in our
(19:35):
20s and 30s, usually we'refocused on having significance,
maybe uncertainty, different mixof those needs, right, those
needs right.
But then when we get into ourlate 30s, 40s, 50s, we usually
become more focused on our twoother needs, which are growth
and contribution.
So those are more spiritualneeds, right.
(19:55):
And so to do that we have to atleast in our opinion we have to
find what is our reason forbeing here, what's our calling
and that's going to give us adeeper connection to fulfillment
and understanding how to meetthose needs in our life and the
people we're working with.
Speaker 3 (20:13):
I love that, and so for our listeners, would the
first step for them be to do thehuman design test and get an
idea?
Because I know there are a lotof people out there that don't
know what their contribution andwhat their growth is and what
their passion is, and are kindof just showing up and rinse and
repeat every day.
(20:34):
So I love the idea of beingable to figure that out.
Speaker 4 (20:39):
Yeah, yeah, I definitely would say start there
.
What we typically do, and youcan do this, is I would get your
human design and your gene keyprofile and then take the
results and put it in chat gbtand have, or whatever your
flavor is, and have it like giveyou a summary, because it can
be kind of overwhelming and andit also would be, it's also good
(21:00):
to you know go to someone thatand neither one of us are
certified in those, but we havefriends that are and partners,
and so find someone in yournetwork that does that, does
human design profiles, and cantell you about it, to learn more
about it, cause there's goingto be a lot of like highly
specific things.
But chat GPT is a good place tostart because it it knows both
(21:23):
of them pretty well.
Yeah absolutely.
Speaker 2 (21:26):
And that's more for the summary Don't go there to AI
.
Speaker 4 (21:29):
Yeah, correct the report itself created.
Speaker 2 (21:32):
Yeah, yeah.
Speaker 4 (21:34):
No, it won't.
It won't create the report Likeit doesn't know how to.
Yeah, it can take the resultsthat you find and tell you a
little bit about it.
Speaker 3 (21:44):
Yeah, decipher it a little bit.
Speaker 2 (21:46):
Which is a good thing .
That's a really good thing.
Well, you started to talk aboutyou know the folks that you
have, that you partner with,that are on your team that
really help in taking yourclients through the experience
and working with you all.
Walk us a little bit throughthat process.
When you have a new client thatcomes on board, what can they
expect?
What does that journeytypically look like when they
(22:08):
opt in to work with you and yourteam?
Speaker 4 (22:10):
Okay, yeah, so today we are working on building out,
so it's not just Jamie and Iworking with people.
So what we found along the wayis we call it, being called, and
this is not perfect, but let'ssay it's like being.
We feel like we're called intofor-profit ministry.
(22:33):
It's not really, but that's asclose as we can get and it's
kind of a strange place right,like it doesn't really fit in
the world, which is fine.
Most callings don't, and that'sthe whole point of them, which
is fine.
Most callings don't, and that'sthe whole point of them.
But, like, along the way, we'vehad a lot of people that maybe
can't necessarily afford to do ayear-long program or to work at
(22:56):
the level that we like to workwith people, and so we're
building out a team ofpractitioners that do coaching
and healing and whatever theythey do, and having a whole team
of us being able to help people.
So we can take people that areeither people we've worked with
in the past for free or peoplethat want to just get started
(23:20):
and maybe are using platformsthat exist already online but
want a little bit more of apersonal work on that or focus
on them.
So in that case, what we startwith is like, if you're starting
with, hey, I just want to getan understanding of what healing
means and and what I need topotentially focus on next, we
(23:40):
would start you on a programwhere you have a certain number
of appointments per month andmeet with the people that are
appropriate for you, based onwhat you feel is right, looking
over the options, and we woulddo an interview up front to help
you with that.
As far as our entrepreneurs alot of times the people Jamie
(24:01):
and I are working with andspending a lot of time with and
I work on site or we have, likeI go to their place of business
for a couple days and work withthem, or we have them coming
down to Mexico.
So if we do a program that's forJamie and I working with people
, like I said, it's typicallyfocused on a year of time at
least and our goal is to be alifetime trusted advisor, right
(24:23):
where we're sitting in theirbusiness.
We're helping them through thethings that come up, and so in
that case, we usually start withgetting to know you in mexico,
sponsor you coming down here,get to know the, the culture and
get out of the busyness of theusa right and then, after we get
to know each other, then wepropose a plan for the for the
(24:44):
year and, like I said, that'stypically where I'm.
Jam.
Jamie's usually doing like acouple calls a month and she's
focused on more of the strategyand the business side of things,
and I'm usually going on siteto work with people one-on-one,
or they can come down here tooif they want, or anywhere else
in the world.
Actually, I travel, so I'llmeet people wherever they want
(25:05):
to go.
Speaker 3 (25:05):
Who is your ideal client?
Who is that ideal person thatwould benefit from working with
you and your wife?
Speaker 4 (25:13):
yeah.
So the ones that work withJamie and I are usually I
hesitate to say ages, but mostof them are in their 50s and 60s
actually, and they're like okay, we've tried a bunch of
different things and there'sthis one thing that we can't
figure out or we're having astruggle with that.
(25:35):
I think that's the age part isgoing to shift.
So one thing that human designteaches us is that the universe
has a definition.
So there is an energy in theuniverse and actually it changes
every day, right, and of course, there's people that that focus
on that.
I don't.
That's like overwhelming to methat it's changing every day.
(25:56):
Anyway, there's this in 2027there's going to be a new shift,
like it's going to change forthe first time since the 1600s.
So I think that this is goingto be a lot more people that are
interested in like what's thespiritual side of your business?
What's you know what's going on?
(26:17):
And I see that every day likemaybe it's just because I guess
are at that point where they'relike what do I need to do?
And are willing to say, hey,yeah, I'm willing to invest in
my business, and typically we'retalking about people that are
(26:39):
wanting to make that shift from,say, a million in revenue per
year or two million and go up tothat five to 10 million range
is who we're usually workingwith.
Speaker 1 (26:50):
Thank you for joining us today on the Reignite
Resilience podcast.
We hope you had some ahamoments and learned a few new
real life ideas.
To fuel the flames of passion,please subscribe on your
favorite streaming platform,like or download your favorite
episodes and, of course, sharewith your friends and family.
We look forward to seeing youagain next time on Reignite
(27:13):
Resilience.
All of us reach a point in time where we are
depleted and need to somehowfind a way to reignite the fire
within.
But how do we spark that flame?
Welcome to Reignite Resilience,where we will venture into the
heart of the human spirit.
Resilience where we willventure into the heart of the
(00:27):
human spirit.
We'll discuss the art ofreigniting our passion and
strategies to stoke ourenthusiasm.
And now here are your hosts,natalie Davis and Pamela Cass.
Speaker 2 (00:41):
Welcome back to another episode of Reignite
Resilience.
I'm your co-host, natalie Davis, and I am so excited to be back
with everyone, and joining me,of course, is your co-host, pam
Kass.
Hello Pam, how are you?
Speaker 3 (00:54):
I am fantastic and I was going to share a little
story.
I had a coffee this morningwith a client been a client for
a very long time and she wastelling me the story about when
she was in college she was on asorority, her best friend in the
sorority like she was thepresident, and then she was the
president and so they followeach other.
(01:15):
She was in her wedding.
This was in Ohio, she lived atthe time in New Jersey and the
other friend was in Ohio thewedding happens and then never
talked to her again because theydidn't have Facebook and cell
phones, and so she tried to lookher up over the years and so
about a month ago she's like Imight just look on Facebook and
see if I can find her, becauseshe didn't know her married name
(01:37):
or anything Found her.
She lives in Fort Collins.
Oh, wow, and I'm like what arethe chances of somebody from
your past that did not live inFort Collins decide to move to
Fort Collins?
She didn't have her number.
She has showed up at her door,knocked on the door and now they
have reconnected after since itwas 73 when they graduated.
Speaker 2 (01:56):
Wow, that's amazing.
Speaker 3 (02:00):
So it was just such a cool story of just somebody
coming back into your world.
That meant something, and nowthey're friends again.
Speaker 2 (02:09):
So I mean just point of reference, that's like over
50 years ago.
Over 50 years ago, yeah, that'samazing.
I love that story yeah.
Speaker 3 (02:17):
And I told her.
I'm like I'm recording apodcast.
This afternoon I'm sharing yourstory because I think it's such
a cool story.
So if there's somebody fromyour past that you have lost
touch with, research them, findthem.
Who knows, they could be livingin the same city.
Speaker 2 (02:30):
They could be.
I don't know if we're going toadvise that they show up on
their doors.
Don't do that.
Speaker 3 (02:34):
You might get shot.
Don't do that.
But you know she's in herseventies, so it was.
You know it was.
It was pretty harmless.
Speaker 2 (02:43):
I love it.
No, it's an amazing story.
That's an amazing story.
Yeah, we're going to get all ofthe emails in.
I went to their house and theywere not excited to see me.
Speaker 3 (02:51):
No, they're like.
Oh, I tried to.
I didn't want you to find me.
Speaker 2 (02:54):
We're avoiding that.
We're avoiding that, but thatis a lovely story.
I do love that.
And the power of in her 70s islike I'm embracing technology
and I'm going to find thisfriend.
I feel like when we talk aboutyou know, when somebody comes
top of mind or I always say,like this person's in my heart
so I just reach out to them, Ijust send them a quick message
like hey, thinking about you,want to make sure that you're
(03:14):
good, Let me know if you needanything that does not have a
timestamp on it.
Like this can clearly happen 50plus years later.
Speaker 3 (03:22):
Yeah, yeah, absolutely so.
Yeah, if somebody comes to yourmind and it's been a minute,
reach out to them.
Speaker 2 (03:28):
Yeah, what's the harm Exactly?
I love that Well, thanks forsharing that Absolutely.
Well, we have a guest today.
I know, surprise, surprise.
Our listeners are probably alittle caught off guard because
we've not had a guest and it'sjust been Pam and I shooting the
breeze, which?
Speaker 3 (03:45):
we can do pretty easily, we can.
Speaker 2 (03:49):
I'm surprised that we , just like riffed you know a
whole hour and more on our lastrecording that we had.
But you know, here we are.
Give us the gift of gab, twoburgos in a room.
We're going to talk ourselvesout of it.
Oh my gosh.
So here you go.
Why don't you tell ourlisteners who's joining us?
Speaker 3 (04:07):
Absolutely so.
I am excited to introduce KevinWhite.
He has almost three decadesexperience as a technology
leader, but his own act two inlife has led him to prioritizing
fulfillment in life.
Kevin works now as a businesstherapist who focuses on helping
women business leaders, whilebeing located in the Yucatan
(04:31):
Peninsula in Mexico, which I'mso jealous Welcome, so excited
to have you with us today, andso I'd like to just hand it over
to you for you to just kind ofshare your story and what led
you to where you are today.
Speaker 4 (04:44):
Well, I was just chilling listening to your story
.
That was a great way to start,but, yeah, I guess we found
ourselves down here in Mexicobecause this is one of those
destinations that people want togo to to redefine what's going
on in their life and get out ofthe day-to-day.
And that's what we help peopledo is usually helping
(05:07):
entrepreneurs take a differentperspective of their business
and and look at, like, what'sreally working for them and what
possibly needs to change.
And that's that's what we doalongside people.
Speaker 2 (05:20):
I love that.
I love that.
But this came on as chapter two, season two new season.
What brought you to this place?
What was the realization, thatmoment that you understood that
there was something more, thatyou wanted to create something
different to help other peopleand their lives.
Speaker 4 (05:39):
Yeah, I mean it's kind of been a genesis over time
but, like at the very beginning, my wife's a big part of it,
big part of the story.
But her mom, in 2006, died ofcancer and that was kind of, I
guess, the beginning moment ofus asking questions.
So her parents just as anoutsider coming in in the early,
(06:02):
we got married in 2001.
As an outsider coming in in theearly, we got married in 2001.
So late in 99, on witnessingthem, they were just a great
couple and they had a lot of Idon't know how to explain it
they're just kind of had a magicto their relationship and they
had great businesses andeverything looked great.
And then we found out throughthe period of time where mom had
(06:23):
cancer that there was somethings going on behind the
scenes and I guess what theconversations with her mom in
those last six months is whatgot us to be asking questions as
we grew our own careers, likeOK, is this enough?
Like is this what I really want?
Also, she left us some moneywhere we invested in real estate
(06:44):
actually, and we had thatperiod of time.
But we were also asking thequestions like, do we really
want to be landlords?
Like is that our thing?
Is that what we want to do?
And then eventually we came upwith some answers, and part of
that for me was as a technologyperson, and even from a young
age I was addicted topornography, which was not a
(07:06):
beautiful story, and I broughtthat into our marriage because
of a bunch of things that Ifound out in my healing process.
But really there was so muchmore available right in our life
and we sold all our rentals andwe eventually took all of that
nest egg and put it intoinvesting in our own ourselves,
(07:27):
first healing ourselves first,and then eventually in building
a company for other people thatwant to follow that same path,
maybe get out of corporate, dotheir own thing, have a business
and I think all of us that havehad a business realize that
there are issues that come up aswe start to build a business.
(07:48):
If we've never had a businessbefore, it's a great way to
choose growth, and so we're hereto help people through those
boundaries that come up alongthe way.
Speaker 2 (07:59):
I love how you say that we can grow through that,
through owning a business,absolutely, there is opportunity
for it.
Speaker 4 (08:07):
Yeah, I think I'd probably grown the most in
starting our business honestly,even even more than those times
where I was, because, when youhave for me at least, my comfort
zone was in technology andsoftware and building software
and helping people with data andand I worked with awesome
companies, you know big billiondollar companies, but it wasn't.
(08:28):
There was so much more.
I just didn't know what that atthe time.
Speaker 3 (08:31):
When you were starting to question things?
What were some of the questionsyou asked your when you and
your wife, you startedquestioning things like what are
we doing?
What were some of thosequestions that you asked?
Speaker 4 (08:42):
I'm curious, yes, yeah, well, she asked a lot of
questions.
I mean, I did too, but, likeJamie, if you get to know Jamie,
she's asked a lot of questions,a lot of really good, powerful
questions, and I guess what shewas feeling was that there was a
side of me that she saw when wewere dating that I didn't step
(09:04):
into right, like my leadership,more driven side and really kind
of.
I guess a lot of the questionswe were asking were around what
are spiritual gifts Like?
What are native, natural giftsthat we have that we're not
tapping into?
I guess that question wasprobably one of the most
powerful because we got to, Iguess, early on in this journey.
(09:28):
We did a lot of personalityprofiles, so, like the disc or
Myers Briggs or any of those, wewere into all of that stuff.
However, like all of thosepersonality profiles, they
really work on how you perceiveyourself in a given time period,
right, and so I started to seeover time for myself we both saw
this, but I saw it for myselfthat my personality profile was
(09:50):
changing based on what I thoughtI needed to be, and so that's a
good sign that there was morethere.
I didn't really know who I was.
Is really what was going on.
So we found some profileseventually that actually tell
you who you are and they're moreof an Eastern, like human
design I don't know if you'veheard of human design is one
(10:15):
that I mean that that profile ismore of an eastern or jewish
mysticism background that has alot more about who you are, and
another one that's very closelyrelated to that is is gene keys.
So both of those are usingnothing more than your birth
date, your location that youwere born and your time that you
were born.
So it's taught it's connectingto the energy of the universe at
(10:36):
the time that you were born.
So that's way different than oh, this is my perspective of who
I am, and so that was, I guess,what came out and what we
started to question and focus on.
Speaker 3 (10:47):
Okay, that is so interesting.
So it was those untapped giftsthat you have that you just
didn't even know.
So when you're working withwomen leaders, are you doing the
same thing with them to kind oftaking them through this
process to figure out whatthey're?
Speaker 4 (11:02):
Oh, yes, absolutely.
And that's where my wife comesin the story.
Like she was working for herparents and since they were
doing so well in business, likeshe started a business with them
, they invited her back to thecity.
She grew up she wasn't reallytoo enamored with college she's
definitely an entrepreneur andso they offered her a position
(11:24):
starting a furniture businesswhen she was what 1920.
And so she took him up on that.
She knew she would love to dothat with her mom.
Her mom was a very like anarchitect.
She was an architect like adesigner of homes and cabinets
and all of that kind of stuff.
Right, she's had a talent forit.
But over time she started tounderstand that she wasn't fully
(11:48):
allowing herself to step intowhat she wanted to do and felt
like she needed to do it throughher parents instead of doing it
on her own.
And so eventually her dad andher were the leaders in the
business and she built a team ofabout 35 people and across
(12:08):
several businesses.
They didn't have the samevision and so eventually it came
to a head and and she kind ofpushed all his buttons to make
him let her go.
And so then, when it came tobuilding our business.
There was a whole another setof things right, and so along
that journey I learned how tosupport her and I thought she
(12:29):
was perfect and she didn't.
I was the one that had all theproblems, but in reality, like
we all, have things that we'vegot to step into if we're going
to be all that we are called tobe.
Speaker 3 (12:41):
So, when you find what your unique genius is, how
do you are you able to use thatin working with other people?
Because you said you knowyou're working with your wife.
You knew what her geniuses.
How do you are you able to usethat in working with other
people?
Because you said you knowyou're working with your wife.
You knew what her yeses werelike.
How can you, how do you meldthose together?
Is that something?
Speaker 4 (12:56):
you've cracked that code so, if you know human
design at all, jamie is a, is asplenic manifester, so she we
leave to her to to evaluate thebusiness.
And is the business alignedwith you as a person?
And also we can do a profile ofyour business.
Your business has certainattributes because your business
(13:20):
was also born at a certain date, and so we can do that.
We can look at how do youunderstand, how to fit into your
business, or what's yourbusiness is calling, let's say.
But then from there, as long asthere's alignment and usually
there is, there's usually likewhat we're usually dealing with
is we're afraid about steppinginto something, or we have a
(13:44):
business already, and sincewe're already working with
entrepreneurs, right, so there'sa business there, but we're
afraid to, you know, reach outto clients that are this size,
or reach out to a client or aprospect that has these
attributes, right, and so thenwe work through those limiting
beliefs that we would have or oris blocking us doing that.
Speaker 2 (14:08):
I think that's a component that I've never
thought of as entrepreneurs.
The business itself has its owndesign, because it has its own
set of characteristics andtraits that goes well beyond,
like your brand.
We're talking deeper than yourbrand.
Speaker 4 (14:24):
Yeah.
Speaker 2 (14:24):
Yes, yeah, yeah, that's amazing.
I never even considered thatpiece of it.
Now there's work that I need todo in that space.
Yeah.
Speaker 4 (14:35):
I mean.
So usually it's kind of hardsometimes to figure out, like
when is your business born?
It's usually what we try to dois focus on.
Usually we all have paperworkabout when we started it.
It's best to actually thinkabout, like, if you can go back
in your mind to the day that itjust was like I got to do this
right, that's probably mostpowerful.
(14:56):
And if you can get to atimeframe of a couple hours,
you're going to be kind of closeat least.
Yeah, but if you can't do that,then use the paperwork, or at
least when you submitted thepaperwork would be best.
Speaker 2 (15:09):
That's fabulous.
Well, we know that as ideas areformed that people will start
the business right, they get thewebsite, they get the name and
register with the Secretary ofState and then you know, two to
five years later, they get theweb, actually build the website
and start the business.
Yeah, yeah, actually build iton the website and start the
business.
Yeah.
Speaker 4 (15:27):
Yeah, I mean I like to go with when it was, when you
think about when it's born.
It's not, it's more about that.
For us with Believe True.
It came to us like one Saturdaymorning, I believe we were just
talking, had some free time andwe were talking about business
and we're like we want to havethis type of business.
Or it was just coming to uslike wow, wouldn't it be amazing
(15:49):
to have this type of business?
And it's coming true.
Even three months ago I don'tknow that I would have seen it
as well as we do today.
It's like several parts of ourbusiness have come together in
the last few months and we'vestarted to see it even better,
so it helps to know it's.
It's definitely helped us toknow our human design, like our
(16:11):
business is human design.
I guess a little bit about thatstory.
So we have six boys and so wehave all kinds of different
human design people.
You know kids right and so youlearn.
You learn how, how to work withthem and you learn more about
their personality.
And we sell schools so theydon't go to.
(16:32):
I suppose there might be anEnglish school down here, but
the main school here in our areais a German school, so you have
to learn German and then youcan learn English and Spanish.
They don't know German, so thatdoesn't really fit, but anyway.
So our focus with our kids isto help them to be
entrepreneurial.
We think that's going to bemore of the future.
(16:52):
Now we're going to get thingswrong a lot along the way.
Right, like as a kid, you don'tknow everything about your
calling, and that's for goodreason.
So we just navigate like whatdo you want to do now and what
do you care about right now?
And we support them in that andwhatever it is they get to
choose and then eventually theymight switch over time, but we
(17:15):
get to learn by doing that howto fit into what their design is
right Instead of letting theirdesign lead.
And then we follow along andsupport that, and so we're doing
that with our business.
Now, too the same.
I have a three five generator asmy youngest.
He's five years old and I havea pretty good feeling as to who
(17:38):
he is he's got.
He's usually up about 18 hours.
So if you think about it, 18hour day every day, that means
eventually he's going to be upin the middle of night and he
just keeps going around theclock and we he's like one of
those people that if you wantedto change that, you would become
miserable and he wouldn't betoo happy either.
(17:59):
Right, like he's just verydriven, so it works.
Like our relationship with himis beautiful because we're not
working against that schedule.
Like we work with that schedule, we figure it out.
Our business is a three, fivemanifesting generator.
So you can take some of whatyou know, some of the template
of what we see in our youngestson, and apply it to the
(18:20):
business.
And we understand that thebusiness thrives best in a
network and that it's got avision.
It is a vision and we want tokeep to that vision and so, for
example, I think that's huge andthat's you know.
Speaker 2 (18:35):
When you talk about the journey itself that you've
taken I mean, you own a businessand you're running a business
with your wife and having anunderstanding of these key
principles are really important.
But that doesn't make it anyeasier, right Like it doesn't
take the challenge away.
Speaker 4 (18:51):
No, it actually makes it.
It actually makes it so thatit's just like I don't know the
way I like to think about it islike the hero's journey, all of
our own hero's journeys, rightthey're, I don't know.
To me, the strongest example ofthis would be the Hobbit.
I don't know if everyone'smaybe read or heard about the
Hobbit, but the Hobbit is livingin this beautiful little cozy
(19:14):
home, right.
And then this wizard comes andvisits him and says they have to
go on this journey.
And he's kind of like why Idon't want to go on this journey
and I think that's really whereall of us start is that we're
comfortable where we are, andit's like maybe Tony Robbins
says it best we all have fivebasic human needs, and so in our
(19:35):
20s and 30s, usually we'refocused on having significance,
maybe uncertainty, different mixof those needs, right, those
needs right.
But then when we get into ourlate 30s, 40s, 50s, we usually
become more focused on our twoother needs, which are growth
and contribution.
So those are more spiritualneeds, right.
(19:55):
And so to do that we have to atleast in our opinion we have to
find what is our reason forbeing here, what's our calling
and that's going to give us adeeper connection to fulfillment
and understanding how to meetthose needs in our life and the
people we're working with.
Speaker 3 (20:13):
I love that, and so for our listeners, would the
first step for them be to do thehuman design test and get an
idea?
Because I know there are a lotof people out there that don't
know what their contribution andwhat their growth is and what
their passion is, and are kindof just showing up and rinse and
repeat every day.
(20:34):
So I love the idea of beingable to figure that out.
Speaker 4 (20:39):
Yeah, yeah, I definitely would say start there
.
What we typically do, and youcan do this, is I would get your
human design and your gene keyprofile and then take the
results and put it in chat gbtand have, or whatever your
flavor is, and have it like giveyou a summary, because it can
be kind of overwhelming and andit also would be, it's also good
(21:00):
to you know go to someone thatand neither one of us are
certified in those, but we havefriends that are and partners,
and so find someone in yournetwork that does that, does
human design profiles, and cantell you about it, to learn more
about it, cause there's goingto be a lot of like highly
specific things.
But chat GPT is a good place tostart because it it knows both
(21:23):
of them pretty well.
Yeah absolutely.
Speaker 2 (21:26):
And that's more for the summary Don't go there to AI
.
Speaker 4 (21:29):
Yeah, correct the report itself created.
Speaker 2 (21:32):
Yeah, yeah.
Speaker 4 (21:34):
No, it won't.
It won't create the report Likeit doesn't know how to.
Yeah, it can take the resultsthat you find and tell you a
little bit about it.
Speaker 3 (21:44):
Yeah, decipher it a little bit.
Speaker 2 (21:46):
Which is a good thing .
That's a really good thing.
Well, you started to talk aboutyou know the folks that you
have, that you partner with,that are on your team that
really help in taking yourclients through the experience
and working with you all.
Walk us a little bit throughthat process.
When you have a new client thatcomes on board, what can they
expect?
What does that journeytypically look like when they
(22:08):
opt in to work with you and yourteam?
Speaker 4 (22:10):
Okay, yeah, so today we are working on building out,
so it's not just Jamie and Iworking with people.
So what we found along the wayis we call it, being called, and
this is not perfect, but let'ssay it's like being.
We feel like we're called intofor-profit ministry.
(22:33):
It's not really, but that's asclose as we can get and it's
kind of a strange place right,like it doesn't really fit in
the world, which is fine.
Most callings don't, and that'sthe whole point of them, which
is fine.
Most callings don't, and that'sthe whole point of them.
But, like, along the way, we'vehad a lot of people that maybe
can't necessarily afford to do ayear-long program or to work at
(22:56):
the level that we like to workwith people, and so we're
building out a team ofpractitioners that do coaching
and healing and whatever theythey do, and having a whole team
of us being able to help people.
So we can take people that areeither people we've worked with
in the past for free or peoplethat want to just get started
(23:20):
and maybe are using platformsthat exist already online but
want a little bit more of apersonal work on that or focus
on them.
So in that case, what we startwith is like, if you're starting
with, hey, I just want to getan understanding of what healing
means and and what I need topotentially focus on next, we
(23:40):
would start you on a programwhere you have a certain number
of appointments per month andmeet with the people that are
appropriate for you, based onwhat you feel is right, looking
over the options, and we woulddo an interview up front to help
you with that.
As far as our entrepreneurs alot of times the people Jamie
(24:01):
and I are working with andspending a lot of time with and
I work on site or we have, likeI go to their place of business
for a couple days and work withthem, or we have them coming
down to Mexico.
So if we do a program that's forJamie and I working with people
, like I said, it's typicallyfocused on a year of time at
least and our goal is to be alifetime trusted advisor, right
(24:23):
where we're sitting in theirbusiness.
We're helping them through thethings that come up, and so in
that case, we usually start withgetting to know you in mexico,
sponsor you coming down here,get to know the, the culture and
get out of the busyness of theusa right and then, after we get
to know each other, then wepropose a plan for the for the
(24:44):
year and, like I said, that'stypically where I'm.
Jam.
Jamie's usually doing like acouple calls a month and she's
focused on more of the strategyand the business side of things,
and I'm usually going on siteto work with people one-on-one,
or they can come down here tooif they want, or anywhere else
in the world.
Actually, I travel, so I'llmeet people wherever they want
(25:05):
to go.
Speaker 3 (25:05):
Who is your ideal client?
Who is that ideal person thatwould benefit from working with
you and your wife?
Speaker 4 (25:13):
yeah.
So the ones that work withJamie and I are usually I
hesitate to say ages, but mostof them are in their 50s and 60s
actually, and they're like okay, we've tried a bunch of
different things and there'sthis one thing that we can't
figure out or we're having astruggle with that.
(25:35):
I think that's the age part isgoing to shift.
So one thing that human designteaches us is that the universe
has a definition.
So there is an energy in theuniverse and actually it changes
every day, right, and of course, there's people that that focus
on that.
I don't.
That's like overwhelming to methat it's changing every day.
(25:56):
Anyway, there's this in 2027there's going to be a new shift,
like it's going to change forthe first time since the 1600s.
So I think that this is goingto be a lot more people that are
interested in like what's thespiritual side of your business?
What's you know what's going on?
(26:17):
And I see that every day likemaybe it's just because I guess
are at that point where they'relike what do I need to do?
And are willing to say, hey,yeah, I'm willing to invest in
my business, and typically we'retalking about people that are
(26:39):
wanting to make that shift from,say, a million in revenue per
year or two million and go up tothat five to 10 million range
is who we're usually workingwith.
Speaker 1 (26:50):
Thank you for joining us today on the Reignite
Resilience podcast.
We hope you had some ahamoments and learned a few new
real life ideas.
To fuel the flames of passion,please subscribe on your
favorite streaming platform,like or download your favorite
episodes and, of course, sharewith your friends and family.
We look forward to seeing youagain next time on Reignite
(27:13):
Resilience.
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