All Episodes

August 3, 2022 17 min
With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ... On this episode, Jess and Susan share their personal experiences with how bias gets in the way of creativity and performance, and what you can do to eliminate it from your ad-building process altogether.
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Around the NFL

Around the NFL's "Around the NFL" crew (Gregg Rosenthal, Dan Hanzus and Marc Sessler) break down the latest football news, with a dash of mirth.

Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.