All Episodes

August 31, 2022 22 min
It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • Where you should pull your ad testing budget from • How much you should budget • How ad testing helps your media budget work even harder for you • Whether or not test clicks, conversions, and impressions count against the bottom line P.S. We've been nominated as one of the Top 50 Marketing Podcasts of 2022. We'll love you forever if you give us a vote to make us #1! https://bit.ly/3e96rjV FURTHER READING: ROAS calculator: https://www.marpipe.com/roas-calculator Why creative testing results should drive your media budget: https://www.marpipe.com/blog/why-creative-testing-results-should-drive-your-media-budget Why ad creative is your best lever for ROI: https://www.marpipe.com/blog/why-ad-creative-is-your-best-lever-for-roi
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2023 iHeartMedia, Inc.