Hosted by strategists DeAnn Campbell and Larry Leung, Retail Mashup is a lively discussion about retail customer experience trends, successes, and failures.
Retail media networks are making waves in the advertising and the retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on being investing capital for unrealizable short-term gains?
You can find the episode's transcript at https://retail-mashup.com/are-retail-media-networks-ready-for-prime-time/
Costco has been a shopping destination for many worldwide since its operation commerce in September 1983. As of May 2023, it operates over 845 locations in 14 countries. Headquartered in Issaquah, Washington, United States, the retail chain is known for its warehouse aesthetics, high-quality inexpensive food fares, supersized items at reasonable unit prices, and a customer experience strategy focusing on value, product demonstratio...
Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures.
You can find the transcript and additional information at retail-mashup.com/nostalgia-can-be-powerful-tool-ep16.
You can also find out more about ...
International House of Pancakes (IHOP) is a well known all-day restaurant that focused on classic breakfast dishes and pancakes - lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good.
The transcript can be found at retail-mashup.com/ihop-boosts-by-customer-experience-ep15
If you have this episode, please ...
James Bond is an iconic brand that needs no introduction. The spy agent with a taste for danger is a fictional character created by British novelist Ian Fleming in 1953.
The movie series started with Dr. No (1962) features twenty-seven productions with actors Sean Connery, David Niven, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig portraying the titled characters. In total, these movies grossed m...
Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave.
Follow this link for more information about the Retail Mashup content platform
Follow this link for more insights
Follow this link for more podcast episodes
Follow this link to participate in regular polls
Lego has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand's resilience in capturing the imagination, driving engagement, and building consistent revenue streams.
You can find the transcript at https://retail-mashup.com/how-lego-builds-loyalty
Follow this link for more information about the Retail Mashup...
Mint Mobile is a beloved mobile company owned and fronted by Ryan Reynolds. This podcast showcases why the brand is so popular with the public. Hint: customer experience.
Check out Retail Mashup for the full transcript and additional information about this content platform
Reach out to us at firstname.lastname@example.org if you have any questions, ideas, media requests, and advertis...
Mississippi recently approved a bill (HB401) that changes how car dealerships are operated. This podcast explores how the law impacts customer experience practices and consumer choices in purchasing electric vehicles in the future.
In this podcast episode, DeAnn and I will explore two new concepts: 1. How can brand refresh support or distract a brand, and 2. How can luxury brands use automation to make customers feel engaged and supported.
Find the transcript here: https://retail-mashup.com/brand-refresh-and-technology-automation-ep9
Find additional insights here: https://retail-mashup.com
Contact us for advertising, interview, and collaboration reque...
In this podcast episode, DeAnn and I will explore two concepts: 1. How can Peloton generate more revenue growth by engaging its subscribers with software, and 2. Using Kohl's and Sephora's partnership as a case study on evaluating customers and their needs.
You find the transcript here: https://retail-mashup.com/taking-care-of-customer-needs-ep6/
Subscribe to get updates, promotions, and contests.
In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with self-checkout kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through big program changes.
The 2022 holiday season will be remembered for a once-in-a-generation winter storm sweeping through North America. In a special edition of Retail Mashup the Podcast, Larry will discuss how retailers can better manage winter storm disruptions through customer experience.
Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, employee training, data gathering, and failure adaptation.
We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metrics, and observational skil...
This episode focuses on how retailers should navigate around their brand identity through influencers, social media platforms, and backlashes. DeAnn Campbell and Larry Leung discuss how Twitter and Facebook's changes can impact brands. Additionally, brand ambassadors or even company founders can materially impact a brand if they do not act according to the retailers' values.
The first Retail Mashup podcast episode had a great response. DeAnn and I decided to build on the discussion with Part 2 focusing on how music artists, entertainers, and other brands can prolong engagement with fun pop-up experiences.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
In order to tell the story of a crime, you have to turn back time. Every season, Investigative journalist Delia D'Ambra digs deep into a mind-bending mystery with the hopes of reigniting interest in a decades old homicide case.
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.
Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile stories.