In this episode of the Retailgentic Podcast, Scot talks with Stu Solomon, CEO of HUMAN Security, the company analyzing 20+ trillion digital interactions every week to detect bots, fraud, and now agentic AI behavior. Stu breaks down:
- Why bots now exceed human traffic
- The 1300% growth in agentic activity
- How HUMAN identifies good vs. bad bots
- The rise of agentic logins, navigation, and even checkouts
- Why spoofing of ChatGPT and Perplexity traffic is exploding
- What retailers need to know about letting AI agents crawl their sites
- The coming world of agent-to-agent commerce
If you’re preparing for the future of retail, ad tech, AI commerce, or online security, this is essential listening.
Timestamps
02:20 — What HUMAN actually measures (bot vs human vs agentic)
03:40 — Stu’s background (military → Amazon → banking → VC → CEO)
06:40 — The logistics + retail connection
09:00 — How HUMAN works: media + enterprise security
11:00 — The digital journey from ad → login → checkout
12:11 — HUMAN at 20 trillion interactions/week
16:55 — Why HUMAN started publishing agentic data
17:50 — 1300% growth in agentic activity
18:30 — Machine traffic surpasses human traffic
19:40 — The diversification of generative AI traffic
20:30 — Agentic login + website navigation behavior
24:00 — How HUMAN distinguishes bot vs agent vs human
33:00 — The bad side: spoofed ChatGPT & Perplexity traffic
38:30 — Retailers blocking bots without realizing it
47:00 — The inevitability of agentic adoption
48:40 — The future: agent-to-agent transactions
49:30 — The end of 2FA hell?
👉 Connect with Stu: https://www.linkedin.com/in/stu-solomon-733a217/
👉 Learn more about HUMAN: https://www.humansecurity.com/
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