Host Patrick Morrissey interviews Altify’s Sr. Director of Product Marketing, Nigel Cullington about the results of Altify’s Customer Optimization Benchmark Study. Pat and Nigel discuss the report results which show dramatic shifts underway for companies attempting to drive top-line results. Customer Optimization appears to be the secret sauce for these companies as they look at sales and marketing leadership and execution. Revenue Growth is the top Priority (Optimizing for growth starts with people) Digital Transformation and the rise of AI continue to disrupt the landscape (Trust is in a precipitous decline) Companies are focusing on sales effectiveness to drive revenue (with some limited results) Sales Teams require more investment Win rate is directly tied to deal qualification and forecast accuracy The 29 page report, loaded with graphics and charts is discussed at length. Down load the report here: 2019 RESULTS Customer Revenue Optimization Benchmark Study The research report is reviewed on the Sales Lead Management Today blog and has earned a Recommended Read badge. _______________________________ Predictable Revenue Radio is hosted by Patrick Morrissey and is sponsored by Altify. Altify's CRO applications helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success.