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June 24, 2025 β€’ 16 mins

Struggling to stand out in a competitive market while keeping costs low? 

Join host Tyler Dolph and special guest Diane of Budget Divorce Center as they reveal how a fixed-fee model and lean operations can attract middle-class clients seeking non-contested divorces. 

By the end of this video, you’ll learn efficient marketing tactics, overhead-cutting strategies, and the keys to running a streamlined family law firm on a budget.

πŸ“² Subscribe Now: https://www.youtube.com/@rocketclicksdigital 

πŸ“ Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit 

CHECK OUT THESE RELATED VIDEOS:

πŸ“„ CHAPTERS

  • 00:00 - The Vision Behind Budget Divorce Center
  • 02:23 - Leaving Traditional Practice to Go Solo
  • 05:22 - Simplifying Overhead for Middle-Class Clients
  • 08:18 - Streamlining Divorces with a Flat-Fee Model
  • 11:02 - Juggling Business and Lawyering
  • 15:46 - Next Steps for Growing Your Fixed-Fee Firm

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Episode Transcript

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(00:00):
Hear the story of a small law firm ownerserving the middle class

(00:04):
using fixed fee, non contested divorce.
Today we learn about Dianeand her late husband
creating the Budget Divorce Center,aimed at serving their community
through a fixed fee pricing model.
Welcome back to the revenue roadmap,where we talk about
driving revenue and increasing profitsin family law firms.

(00:25):
I am your host, Tyler. Dolf.
And with me today is Diane Dram Co,the founder of Budget Divorce Center
in Cape Coral, Florida.
Now. Thank you.
firm ownersand their success in this space,
building their own firms.

(00:47):
Give us a little history lesson on,why you started the Budget Divorce Center
and how things are going.
Okay, so I actually went to law schoolthinking I was going to be a business
corporate lawyer.
I have a finance degree in undergrad,I went to Florida State law school.
But I graduated back in 1988.
I was 25, went straightall through school, then came down

(01:09):
in this area, because my late husbandgot a job down in this area.
We were both in law school together.
So I came down in this area,which was Lee County,
which all those years agowas pretty undeveloped.
It was apple growing city in the state.
But it was hard for me, being a 25 yearold single female,

(01:31):
to break through to go to old boyfirms down here.
So I ended up going to the publicdefender's office to do criminal work.
Even though I didn'twant to do any criminal work.
But I ended upit ended up being a blessing in disguise
because I ended up liking trial work,which I didn't think.
You know, I thought I was going to be moreof a transactional attorney,

(01:51):
maybe in probate contracts and all thatended up being as a public defender.
I really got into being in the courtroom.
And realizing, I don't think I want tojust be a transactional attorney.
I would probably go crazy and bored.
So I don't want to do that.
But my latehusband at the time was working,
and he was doing real estate,probate, stuff like that.

(02:15):
With other firms.
Then heended up went went with another firm.
I was still the public defender's office,probably almost about three years.
And then I said, no,I don't want to stay doing criminal work.
It was hard. It was tough.
And then our theory was that,you know, at this point
we were married, that we were goingto start to have a family.

(02:37):
You got to have your own kind of firm,you know, nobody's going to let you keep
leaving to do a kids event or not,if it's not your own firm.
So we both left the place that we were.
I left the public defender's office.
He left the firm that he was in,and we decided, starting our own firm.
But when you're starting up your own firm,as you know, you just take whatever

(02:58):
you become a jack of all tradesand make sure you get money coming in.
I did a lot of, a lot of criminal work.
So at that point,I also had contracts with the county,
like to do court appointed workthat the public defenders can't do.
That rolls overjust to get money coming in.
And then we started realizing familylaw is another niche that you can get,

(03:19):
that they didn't have a big nichein the areas, to do.
After a couple of years of doing that,we decided and actually
it's more of my late husband's idea,but I thought, okay, it's a good one.
What we were hearing from the complaintsof the judges and people
that would call was thatpeople are charging way too much money
for divorces, for simplethey're fighting

(03:43):
and everything is getting spent on,you know, the attorneys
are getting all the money versusand we just didn't
have that kind of a mindset.
And then a couple of judges were like,well, other than people that are for
legal aid,we need to find, you know,
if there was something that was more lowcost, more efficient way to get it done,
it would probably do better.

(04:07):
So that's when we both came upwith the idea of budget Divorce Center.
It's marketed actually.
My my law firm is the umbrella companynow, so it's doing business as Budget
Divorce Center.
And it's just myself nowbecause my husband passed away 2018.
But we started that and our mindset waswe could get you be more economical.

(04:29):
We weren't marketingagainst the million dollar clients.
We were more going against people like us.
You know, your middle class?
Yeah. Your middle class.
People that are just in a bad situationneed to get a divorce.
They don't have tons of money.
They don't want to spend tons of money.
Let's see what we can do.

(04:49):
But we will.
And free I mean, we would a big challengeto people, you know, we were like legal
aid and like, no, we still have to past,but we try to keep it as a, as economical.
And we do offer mostly, a flat feeso people know what's going and, you know,
there was criteria that if it hita certain point, different areas,
then it would kick into an hourly case.

(05:12):
This is going more or anything like that,but we encouraged more of that.
So that was the niche and whywe developed the budget Divorce Center.
I love it.
And, obviouslyvery sorry to hear about, your husband.
Talk us through, where you're at today.
You mentioned it'sjust you, running the firm today.

(05:32):
And do you have any paralegals or,additional attorneys?
No, I, I did I mean, throughoutthe course, I just found that the more
the able that I could keep it,keep it running.
And low cost is to keep the overhead low.
I mean, I'm working for my house today,but I own my own office condo,
so it's there.
It was just us to us attorneysso that we could just.

(05:55):
And we had, legal issues.
And that was also a paralegalto do all the forms.
But that was one waythat we could keep the
cost low and reasonable is thatif we're not paying for the fancy offices
and all the paralegals and everything,when you start doing uncontested,
simplified divorces, it's mostly formsthat you're regenerating on your computer.

(06:17):
It was a lot easier for me, I found.
I mean, I needed a legal assistant for,you know, different areas, things
that we had to do and then phone callsand all that kind of stuff
and make appointments.
But once you do and generateenough of the on an uncontested divorce,
we could just easily do it on our computerfor ourselves.
It's not like old school.
We thought aboutexpanding to other attorneys,

(06:42):
but, you know, I would alwayshear the horror
stories of different other attorneys.
What do you pay them? What do you don't?
Then you're expanding your liability.
So we really never expandthat between the two of us.
And then, yeah, she passed away.
I haven't added on another attorney.
I had a little.
I actually don't even havea legal assistant anymore

(07:05):
because, Well, I'm getting older,so I'm looking to retire,
so I'm trying to cut overheadsand stuff, but,
the last one I had was my daughterwhen she came home to do graduate school,
because everything's online.
So what?
Covidthat was bad in reference to the world.
It turned out great in reference to a lotof attorneys or practices because I

(07:30):
yeah, because the courts here,Lee County, still do zoom hearings.
So yeah.
So you can still do zoomhearings, uncontested divorces here.
There is no court appearances.
I still do some other court workin reference to I do have some contracts
with the state thatkeep me in the courthouse and in there.

(07:53):
But really, I you know,if you get a website that they can either
call and ask for a phone appointmentor you go directly to my website
and they can make their own phoneappointment, eliminates that person.
And then I find that peoplelike the more personal time
they're not paying the paralegalto pay for fees.

(08:14):
Now, I guess if you expand bigger,you could. But.
You. I love the the idea of focus.
You know, in our firm, we,we developed a fixed fee pricing
model, and, we're able to to really focuson creating efficiencies
so that we could run it like a business.
And it sounds like you guys havethe same ideology, as it relates

(08:36):
to being able to find those efficienciesand being able to focus whether we're in.
Are there any, key lessonslearned in developing that, that process
and working withmaybe a different set of clients
than your normal kind of hope, highprofile, divorce attorney works with.
Well, that.
I mean, that'swhy we we we always marketed towards

(08:59):
uncontested totry to emphasize to people,
even if they come in.
Listen, you could contest it.
We could fight to you.
But your money is going to goto attorneys.
You're not going to be happyin reference to it.
And you're not going to be able to,you know, a judge will try their best
to do what's bestfor the especially in children situation

(09:19):
or the properties.
But it's just like I saybecause I also mediate family court cases.
So like I say in mediation,it's like if you have children,
I mean to get them to do somethingand not fight you,
you make them involved in the process orI mean, or when if you just
tell them to do something, they fight it.

(09:41):
And I try to emphasize that in mymediations it's just the same thing, okay?
Not everybody's going to win everything,but if you could come to an agreement,
you're more likely not to seeany contested things
later on versus a judgejust telling what you have to do.
So we can kind of keep it that way.
And we and I diddo plenty of my contested cases

(10:01):
and we would break down the differentthese would do uncontested ones.
They if they wanted contested.
Like we're not filing an agreementand they're all the packet.
It's one then we would do anotherfor up to the first mediation
because the courts in Lee,you can't get anywhere near a courtroom
or case management.
Do you go to mediation?

(10:22):
And then at that point, if it still didn'tshow, then at that point
we did try flashing through the trials.
But then people we knew in our mindhow expensive it would get.
And once we would tell the peoplethat they didn't want that flat fee.
But, you know, as youknow, the outreach is such a pain to keep
up, keep upand you know how to explain to people,

(10:42):
what do you mean, you do that?
They don't understandall the vaccines that you do.
You really need to be charging. So,right, right.
We've we've talked to a lot ofof attorney owners

(11:03):
who have gone on, on their ownand realized that running a business
is not the same as just being an attorney.
And sometimes you have to do both.
What are you doing and what did you doin those early days to help you make sure
that your business was running smoothlywhile you were being the
the sole breadwinnerand attorney for your firm?

(11:24):
Well, I guess I was.
Luckybecause I had a buying finance degree.
So I went to college to run businesses.
So you know the moneypart of that and wanting that part,
I took over.
But I also wanted to showthat I knew nothing about advertising.
I knew nothing about web pages.
So you have to understandwhat is what's good for you

(11:45):
and what you need to form out.
And over the course.
I've been doing this nowsince 92 is when I went out on my own.
So, I mean, over 30 years. 35 years.
I don't even know how long that is now.
It's gone from, you know,the yellow pages of the hard copy book to
we advertise on benchesand getting your names out that way

(12:07):
to going pure internet with web pagesand and nothing is paper.
So we didyou know, you just have to understand
what what you're good atand what you're not good at.
Then hire good people to help you,because you would spend
so much more timetrying to figure out how to do a web page.
And we did.

(12:27):
We tried to do a web pageand do things yourselves,
and it would spend somuch more time doing it than we just hired
people.
know, you got to find good help.
Especially when you're.
When you're a small staffand you don't have,
you know, lots of hoursto spend learning something.
You just need a done so you can move onto the next thing right?
And it was like,you know, there's always, you know,
as the time goes on, things change.

(12:49):
We expanded our web pages.
We used to have benches.
We used to have 10 or 12 benchesin the area and stuff.
And then eventually you realize,okay, does that work?
Does it not work?
You know, there's a lot of billboards.
We never went into billboards.
I used to do, mailings a lot.

(13:09):
Once the courthouse is more digital,you could just easily get on there.
But when I started out, I, you know,I was always friendly to all the clerks.
And that's always the best thingan attorney should know.
You and I, bigger than anybody else.
Just because you're the attorney,you better learn to like, kick ass.

(13:31):
The judicial assistant to the clerks,to the bailiffs, to anybody that's there.
Because if you kiss assand treat them nice, they will treat you
nice and your reputation goeswell throughout the courthouse.
So to be able to goand you know what I really like when
I was developing, also at the beginning,I was doing criminal and family law.

(13:53):
I mean, I'd goand the clerks would give me
everybody who got arrested that dayand give me all their names or addresses.
We send out marshmallows,we could find out who got who.
Filed the divorce casewithout an attorney
who didn't have one on the otherside. Send out marshmallows.
Things aredifferent now because everything's email
or stuff like that,and I don't have to do that as much.

(14:16):
I got it more with my reputation.
But, yeah, we did all those in the past,but I guess that would be my best advice.
You know, it'sas you're nodding your head, you know,
if you don't not be nice and politeto the judicial assistance,
to the clerks, to the people that areactually the backbone of the courthouse.

(14:38):
You're not going to get anywhere.
And they can really kind ofnot be as cooperative.
Yeah.
involved in,the courthouse and the case and,
all the above.

(15:01):
So it's, it was funny that you had theYeah.
Yeah.
There you go.
yeah,thank you so much for sharing your story.
We appreciate your time.
I love your differentiation strategyaround working with, you know, the,

(15:24):
the everyday person who just needs to,to get this done.
And, I'm happy that there's an outletthat, that you can provide for them.
So we appreciate your time.
We appreciate your story.
Listeners, we appreciate you.
Thank you for tuning in.
And we will see younext time on the revenue roadmap.

(15:44):
Okay. Thank you for having me.
If you enjoyed this videoand want to learn more about fixed
fee pricing,make sure to check out this episode
where we talk about our own fixed feepricing model.
Over at Sterling, LA.
Finally, if you're interestedin being featured and telling your story
on revenueroadmap, feel free to email me at t.
Dolf.
That's Diaz and Dog Sol FXat the revenue roadmap.la.

(16:10):
Thanks everyone. Have a great week!
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