Maximizing Paid Media for Family Law Firms: A Quick Audit Guide

Anthony Karls continues the discussion on the Quick Audit Guide at Rocket Clicks, focusing on paid media advertising for family law firms. He explores various under-utilized opportunities beyond paid search, breaks down six key topics including search campaign structure, remarketing, and offline conversion integration, and shares strategies for better leveraging media assets, prospecting lists, and inventory utilization. Comprehensive insights on improving advertising ROI through effective paid media tactics.

00:00 Introduction to Paid Media Advertising for Family Law Firms
00:20 Understanding the Paid Media Landscape
00:56 Key Topics in Paid Media Advertising
01:04 Search Campaign Structure
09:16 Remarketing Lists: A Missed Opportunity
14:50 Prospecting Lists: Finding New Audiences
17:54 Creating Effective Media Assets
23:21 Maximizing Inventory Utilization
27:32 Offline Conversion Integration: The Game Changer
31:44 Conclusion and Final Recommendations

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