Episode Transcript
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Reed Moore (00:03):
If you want to scale
your business, you have to
first scale yourself.
If you don't address personalgrowth, you're working harder
than you should be andultimately you might find that
your sales career is just notvery fulfilling.
Because you look back, you solda lot of houses, you made a lot
of income, but maybe you didn'tcontinue to grow into the
(00:25):
person you were created to beReal estate professionals.
Welcome back to season three ofthe RMG Agent Podcast.
We're so grateful to have youback here.
This season is going to beawesome and, as always, just hit
the like subscribe button.
Share with somebody you careabout that.
(00:46):
You want to see excel in realestate and this episode in this
season is again sponsored byAreaPro.
We love this product.
We use it all the time.
Go to areaprocom forward, slashRMG for a fantastic discount on
something that's really goingto set you apart as a real
estate professional, Jake.
Here we are, Season three.
Jake Bartlett (01:09):
We are here.
We made it.
We have a title for thisepisode, but I'm going to refer
to season three as the season ofthe mustache.
Reed Moore (01:12):
The season of the
mustache?
Yes, it was.
We're talking about some thingsthat the mustache goes right in
alignment with.
Jake Bartlett (01:17):
Perfect, I just
had to point it out.
So if you're not watching onvideo, go watch us on YouTube so
you can see the epic TomSelleck mustache that Reed's
sporting.
Reed Moore (01:26):
Yeah, and if you
can't take me seriously, just
listen to us on iTunes orSpotify.
Jake Bartlett (01:30):
All right, I am
excited for season three.
I think this is going to be areally good season and it's a
very powerful and poignant topicfor us.
So this episode is welcome toseason three.
This episode is welcome toseason three, and before you
check out season three, go backand watch Easy to Say, hard to
Do, which is the last episode ofseason two.
Reed Moore (01:51):
Super great episode,
really encouraging, really
vulnerable and I just thinksuper helpful.
Jake Bartlett (01:56):
Nice, all right.
So what are we talking about?
Okay, so yeah.
Reed Moore (02:00):
So you know, in the
first two seasons we have done,
I think, a really good job oflaying the foundation of if
you're a real estateprofessional, these are the
conversations and these are thetopics that you need to master,
you need to work on, these arethe mindsets and these are the
skill set and here's the levelof effort that you're going to
need.
And we talked to some fantasticpeople, did a lot of great
(02:20):
master series episodes in thefirst two seasons.
So we were talking and kind ofpreparing for season three and I
think it's time to layer in areally big topic that's going to
be more than just one, in fact,it might take up all of season
three and that is really divinginto this area for real estate
professionals, of personalgrowth.
Jake Bartlett (02:39):
Yeah, yeah, I
think that's a really powerful
and important topic for us tojump into and I love the idea of
having a theme for this season.
Reed Moore (02:50):
Yeah.
Jake Bartlett (02:51):
So when you think
of personal growth, where do
you start?
Reed Moore (02:56):
So if I'm a real
estate professional, there is
this kind of maybe a truth or atruism, and that is that if you
want to scale your business, youhave to first scale yourself.
And the thing is is, you know,can you point to people who have
really sold a ton of houses andthey're an absolute train wreck
(03:16):
?
Oh yeah, like I have a I justhave a laundry list right Of
people that like they are justtremendous at sales and they
sell all kinds of stuff.
The challenge is is we thinkabout this like we've talked
about in the past, think of thisas a career, not a year.
What happens is even after year, after year, if you do a good
job in sales, if you don'tattack personal growth, you're
(03:36):
always fighting.
You're like climbing up like ascree field.
So if you've ever climbed in themountains, you know, done any
hiking or any adventuring.
There's this thing called screeright, it's also known.
The name for it is talus, andit's in the wintertime in the
north.
It's all the rocks that breakoff through hydraulic pressure
(03:56):
and they end up in these giantfields and it's really hard to
climb because if you're climbingup a scree or a talus field,
you're hand over foot and as youclimb, the hill itself is kind
of descending out from under you.
And so, even if you do a lot ofgreat sales, if you don't
address personal growth, you'reworking harder than you should
be and ultimately you might findthat your sales career is just
(04:18):
not very fulfilling.
Because you look back, you solda lot of houses, you made a lot
of income, but maybe you didn'tcontinue to grow into the
person you were created to be.
And I think that just theheartbeat of what we do at RMG,
with building wealth andwholeness with everyone we serve
, is this idea of we care aboutreal estate agents not just
making a great living butbecoming who they're created to
(04:40):
be.
Jake Bartlett (04:40):
Yeah, I love that
and that was where I was going
to go with this building wealthand wholeness with everyone that
we serve.
And we define wealth asabundance right and then we
define wholeness as nothingbroken, nothing missing.
And that's really where thispersonal growth comes into.
Is like you could go a wholelong career and make millions of
dollars and never have any sortof fulfillment.
Reed Moore (05:04):
Yeah, and you know,
in real estate we're
professional marketers and we'repeople, people, right.
So you know you don't show upto a meeting disheveled and you
know the outsides don't alwayslook like the inside.
So the outsides look good andput together and you put on a
smiley face and all that stuff.
And there's times and seasons.
Believe me, you got to do thatright.
But I think it's far better asa professional to to have the
(05:25):
ability for the insides and theoutsides to match up because
you're actively working on whoyou are and who you're becoming.
So that way the outside isn't,isn't a facade, it's not an act,
it's actually genuinelyexpression of who you are.
Over time I think more peopleresonate with that and then
certainly over time, uh, for theagent, the agent if you're just
being selfish, it's your lifegets a lot better.
Jake Bartlett (05:48):
Yeah, you said
facade, which made me think of
hollow right, like, yeah, all onthis, and you do see.
You see that I see that with alot of, you know, very
productive agents that spend allof their time focusing on
production and nothing aboutpersonal growth, and they have a
hollowness to them, right.
They drive really fancy cars,they dress really nice and then
(06:10):
there's just can be nothing elseafter that, right.
Reed Moore (06:13):
Yeah, and it can be.
It can be hard if you get intoa relationship with somebody
where they look the part andthen you start building a
relationship and then they startletting you see kind of what's
really going on.
And it can be heartbreaking,right, and we just don't want
that for people, right?
As much as depends on you andyour ability and your desire to
roll up your sleeves and say youknow what?
I'm not going to just scale mybusiness without scaling myself.
(06:37):
I think that's the heartbeat ofthis season is what are the
models, what are the mindsets,what are the, the tools, and
sometimes just the flat outheavy lifting and hard effort to
where you know, from aleadership perspective, I would
say, those that are closest toyou, think the most of you?
Yeah, because, like, if there'speople in this world that I'm
(06:58):
not going to fool, it's my wifeand my kids, right, right, like
they get to see me too often,and too often at my best and too
often at my worst for thathollowness to remain over time
without creating consequences.
Jake Bartlett (07:10):
Yeah, and it kind
of brings us back to why we
started doing this podcast,right Like, we do it for.
We do it for the peoplelistening, we do it for the
people, we do it for the peopleand, ultimately, you know, we've
done a lot talking about yourbusiness and different tactical
mindset, all sorts of differenttools and thought processes and
things that we've done, and nowit's time to really retool their
(07:33):
brains.
Yeah, and themselves.
Yeah, exactly, awesome, okay.
So you had a really great lineabout who you are in your
business and I'm not going tospoil it for you, oh, yeah, so
go ahead and lay it on me.
Reed Moore (07:48):
Yeah.
So one of the things that Ithink that you might find to be
true is that you are yourbiggest asset in your business,
right?
And it turns out that you arealso the biggest challenge in
your business, and these thingscan be hard to reconcile, but
they really go along with ourdifferent strengths.
So, so many times in life, wefind that the things that we're
(08:10):
the strongest and are the thingsthat we're most well known for,
the things that produce likesubstantial results for us, also
have a dark side.
They also have an extremitythat, um erwin mcmanus calls it,
uh, the shadow, right.
So here's my strength, orhere's this thing I'm great at
and here's its shadow, which Ithink is just a really great way
(08:31):
of looking at it.
And so if I look at the vastmajority of real estate
businesses, they fall into thecategory of being self-employed,
right.
And when you look at theself-employed group of people
across the entire world I'veactually studied this
self-employed people are by far,by a landslide, the most likely
(08:52):
to be addicted, the most likelyto be depressed, the most
likely to be unhappy compared tobusiness owners, right, like
large business owners, comparedto investors and compared to
employees.
And when we look at that, wesay, okay, well, there's a
challenge here in this space andof course there's lots of
challenges in the space, right?
If you go to like the book, theE-Myth Revisited, where it
(09:15):
talks about you know you havethe craftsmen, but now they
start a business, and nowthey're a craftsman and they're
a leader and they're a businessowner and so so the world gets
infinitely more complex.
So there's a lot of truth to toall of that.
But there's also this um, thissubstantial independence that we
tout uh in real estate.
That I don't think is superhealthy, because I think we're
created to be interdependent andall of these things kind of
(09:35):
line up to where, uh, in ourbusiness, we end up being our
biggest asset, but we alsosometimes being alone and we
also don't have things likeaccountability to really help us
continue down our growth pathand sometimes we actually remove
the pressure just through ourskill set.
So if I'm out there and I'mselling a ton of houses and I'm
making two hundred twenty fifty,three hundred five hundred
(09:56):
thousand dollars a year, thebusiness itself might not be
putting all of this pressure onme to grow, and other people
might look at me and say, oh, mygosh, like you're amazing.
You get put up on a pedestal,but you're the one that knows
the truth about what's going onin the inside, and so we just
want to tackle that in.
You know, one of the beautifulthings about a podcast is it's
(10:16):
pretty non-threatening, like youcan listen to this and nobody's
looking at you in the face andsaying, bro, you're hollow Right
.
Jake Bartlett (10:26):
Yeah, so here we
go.
Yeah, so I hear I hear a coupleof things that you're your
biggest asset and possibly yourbiggest liability.
Reed Moore (10:30):
Right.
Jake Bartlett (10:31):
Absolutely Right.
The other thing is you'relooking at the.
The income that you produce islike your top line income of of
your personality, and alsowhat's the cost of sales to
produce.
That is like what's the taxthat you're putting on yourself.
Reed Moore (10:47):
Yes, absolutely, and
there's.
You know, I get to see a lot ofP&Ls coaching, consulting and,
you know, evaluating people'sbusinesses and you know, a lot
of times people actually aren'tnetting as much money as they
think they are right, so thatcan be a shock.
And then the other thing thatcan just be a shock is how many
jobs inside of their businessthey're actually doing Right.
So so all of these things arethings that, like they lead up
(11:09):
to this ability to really bebehind the curve when it comes
to growth, and what we don'twant people to hear is go be a
monk right, like that's the easybutton, like get rid of all of
your you know, all of all of thedifferent things you've
committed to, and get rid of allyour responsibilities and now
just go work on yourself.
You could do that right, mostpeople.
(11:29):
That's not really the bestchoice, and maybe the best path
is for us to come alongsidethrough the podcast and say, hey
, keep pushing, keep driving,keep climbing higher, keep
crushing in sales and let'scontinue to push, let's continue
to move this needle when itcomes to your personal growth,
and I think that that's going tobe what we're going to focus on
in season three is reallyhelping people tackle growth and
(11:52):
what we'll ultimately sometimes, uh, refer to as maturity.
We don't just want to grow, butwe actually want to mature as
as humans.
So this season we're going tobe exploring models education-
along with ways of your growthjourney.
Jake Bartlett (12:00):
Do you want to
hint at anything that we're
going to be exploring?
Models, education, along withways of your growth journey.
Do you want to hint at anythingthat we're going to be doing?
Reed Moore (12:08):
Yeah, we're going to
start, of course, with a model.
Okay, that model is going tohave a triangle attached to it,
shocking to everybody, right?
Jake Bartlett (12:14):
Yeah, totally,
totally shocking yeah.
Reed Moore (12:17):
And we want to, we
want to help frame, frame maybe
these, these, these mindsetsthat we can have through models,
and sometimes it can just evenbe an early warning signal,
right?
So when we teach, like hey,when you're experiencing this,
this might be what's going on.
So all of a sudden you stepinto a situation, you start
experiencing something and alittle flag goes up and says, oh
, I think this tells me I needto grow.
(12:38):
Or now I'm walking into thesituation.
What's my first step infiguring out is my growth right
now, kind of up to speed withwhere I want to go?
So we're going to explore thatand do some deep diving and the
intention of this is to buildwealth and wholeness, but it's
also to really help real estateagents thrive Like I want a real
(12:59):
estate agent, even if themarket's hard to wake up and
love what they do.
And you will love what you dofar more if the audio matches
the video and if the insidematches the outside, it's much
easier and it's a better way tolive, I think.
Jake Bartlett (13:11):
Yep, Yep, that's
awesome.
So I did hear that yourfallback is being a monk, yeah
yeah, yeah, yeah, I could be.
Reed Moore (13:18):
I could happily be a
monk for like 20 minutes.
Jake Bartlett (13:21):
Yeah, for 20
minutes.
Reed Moore (13:21):
Yeah, I would be so
excited I put on all the robes.
I would just go find myself ina monastery and then I would be
so bored wanting to go takesomething over that.
I just don't think it wouldwork for me.
Probably a blind spot.
Jake Bartlett (13:32):
My fallback is to
be a golf course marshal.
Reed Moore (13:36):
Oh, yes, yes,
because it allows me to be
around golf and it also gets meto be closer to my someday goal
of sitting on my porch yellingat kids.
Yes, yes, I get to yell atpeople for breaking the rules on
the golf course.
Jake Bartlett (13:49):
So that's my
fallback yes okay, well, thank
you for tuning in, guys.
As always, we are here toimpact, empower and encourage
you and look forward to the nextepisode as we jump into this
personal growth models andjourney with you awesome.
Reed Moore (14:04):
Awesome guys,
welcome to season three.
Here we go.