93: Low Ticket Offers May Be Limiting Your Growth

Are low-ticket offers holding your business back?
In this episode, Heather Sudbrock dives into the hidden limitations of relying on low-ticket pricing and why it may be keeping you stuck in a cycle of overwork and underpayment.
If you’ve ever worried that charging higher prices will scare people away or that you need to "earn your way" to premium pricing, this conversation will challenge those beliefs.

Learn why high-ticket programs attract more committed clients, create deeper transformation, and make scaling your business easier. Using relatable analogies, she breaks down the psychology behind buyer commitment and pricing strategy—helping you see why charging more leads to greater impact.

Suppose you’ve been hesitant to raise your prices or feel unsure about transitioning to high-ticket offers. In that case, this episode will help you shift your mindset, overcome self-doubt, and take the next step toward building a sustainable, profitable business.

Takeaways

• Low ticket offers can keep you stuck in a cycle.
• Charging more leads to better clients and commitment.
• Selling high-ticket offers requires a strategic marketing plan.
• You need fewer clients to reach your financial goals with high ticket offers.
• High-ticket buyers are more committed to their success.
• Investing in higher-priced programs leads to better results.
• Scaling offers can help clients achieve their goals progressively.
• A clear message is essential for effective podcasting.
• Breaking limiting beliefs about pricing is crucial for growth.
• Creating a high-ticket offer can transform your business.

Chapters

00:00 The Pitfalls of Low Ticket Offers
02:49 The Value of High Ticket Programs
05:56 Understanding Buyer Commitment
09:00 Scaling Your Offers for Success

 

PS. Don't forget that we are rebranding here, so Kingdom Academy Podcast will change names in the next month or so to Resist & Roar Podcast. I've been changing some elements slowly and will soon change the intro and outro as well. Just to warm you up to the name change ;)

I would love to work with you in our Resist & Roar podcast subscription membership, where I will help you via a course, coaching, and community, create and launch your Kingdom-focused podcast in a way that can be monetized, build community, and have Kingdom reach and impact!

I love teaching how to launch podcasts that will accelerate sales for your books, ministry, business, or membership, and I help build and create these four pillars as well. If you haven't yet written a book, I can help you do that as well.