Rock n' Roll Research Podcast

Rock n' Roll Research Podcast

Market researchers have the coolest backstories. Hear them here!

Episodes

November 22, 2021 25 min

“I live alone in a forest of likes,” a telling Instagram quote about the media context for brands in Emmanuel Probst’s best-selling book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

Emmanuel is like a physician for brands. I couldn’t get enough of his ideas in our talk and we continued our conversation long after the podcast ended. 

Emmanuel began his research career humbly and has become one of t...

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As a professor of Cognitive Psychology, Leib Litman was a pioneer in using the Internet for academic research. He met and tackled data quality challenges and has since become a trusted leader in ensuring online data quality at the firm he co-founded, Cloud Research.

Leib takes us on a journey into the world of survey participants, both genuine and bogus, identifying the scope and nature of the problems and how a blend of technology ...

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Dyna Boen has spent most of her career helping lead start-ups to success, including her own. She has seen it all, done it all and inspired many along the way.

Yet, she has always made time to help others. Seven years ago, she and Heidi Dickert had an idea to create an offsite for executive women in research to share experiences and learn from each other. They saw it through and it became the WIRexec Leadership Summit which she has c...

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As a huge hip-hop fan, how does an internship with legendary Def Jam Records lead you out of music and into advertising? Michael Schonfeld has a fascinating story about that!

Since joining the ad agency world, Michael has worked with meaningful brands like Mars, Sandy Hook Promise and Reebok. Today, he is Senior Strategist on Michelob Ultra in NYC at the iconic FCB, winners of the 2019 Cannes Lion North American Creative Agency of t...

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Today Jennie Finerty has a very successful career in insights as VP, Qualitative Research for Magid’s Global Media & Entertainment practice.

But before her career in research, Jennie spent much of her life as a successful competitive athlete. She spent countless hours over many years with her twin sister in the pool training as an Artistic Swimmer (then known as Synchronized Swimming), where she excelled and eventually went on t...

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Alfonso de la Nuez traces his fascinating journey from a childhood dream of playing point guard in the NBA to helping lead the revolution of user experience research as founder and CEO of UserZoom. 

He shares the lessons he applied from basketball to the business world and how Google and others in the early days pushed his consulting business to do user experience research at scale. What started as a services business evolved into a...

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“Making Research Inspirational” is what Nikki Lavoie’s company, MindSpark, does on a professional level every day. Like me, many are personally inspired by Nikki, and grateful for the leadership, expertise and energy she contributes to the insights industry through organizations like ESOMAR, The AQR and more.

What I *really* wanted to know is the backstory of how she came to launch and lead a global qualitative research agency based...

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My good friend and Chief Architect at a major financial firm, Mike Boyer, had the idea to put the host on the hot seat  in his aptly named "Turntable Episode."

Mike gets me to share how I got into the field of market research, a self-deprecating jog through my  humbling side gigs in music and a way-too-long list of records I'd want on a desert island.

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Jessica Gomez is one-of-a-kind in all the best ways. She is someone who takes initiative and makes the most of her opportunities. She turned an entry level position at a TV station in San Antonio into digital sales management positions in Dallas, New York City and now Houston at Audacy, Inc., the second largest radio company in the US.

But . . . she also mighta, coulda, shoulda, woulda been a Flamenco dancer (she is a great dancer, ...

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Evan Dabbs made a bet that a deep background in music would translate well to a career in user experience design. I’m convinced he’s right.

I met Evan on LinkedIn after reading his Medium article, “The UX of Music.” The pandemic led him to explore new paths beyond his career as a band director (can you imagine conducting a school orchestra over Zoom?).

Evan shares keen insight into how similar the processes are for composing music an...

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Alistair Vince traces his career path from Big Mac Constructor to CEO of Watch Me Think, an inventive ethnography and consumer empathy firm with offices in Australia, the UK and the US.

He shares how a washing machine inspired the launch of the company and how it is ever guided by culture, people, ideas, stories and innovation.

He also shares the lessons he’s learned from his passion project, 'The 100' newsletter, “A cheat-sh...

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You may know Orlando Wood as the Chief Innovation Officer at System1, a foremost thought leader on behavioral science and advertising, or the author of the acclaimed book on advertising, “Lemon: How the Advertising Brain Turned Sour.” For those who’ve enjoyed “Lemon,” he has another book due out this October.

You may not know that Orlando is a studious and talented watercolorist. He draws keen, common lessons among the disciplines o...

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By day, Elena Erofeeva is an accomplished software engineer working with big data applications and many more. Her interest in computers was sparked early, at age 4, when her father built one of the first computers in her hometown region in Russia.

But before moving to the US in her teens, Elena also discovered metal (\m/). Now steeped in the arcane worlds of black metal, symphonic metal and myriad other taxonomic branches, she event...

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Where in the world is Samiyyah Williams today? She’s right here on the Rock n’ Roll Research Podcast! Spend a few minutes living vicariously through Samiyyah as she shares how her 18-month sabbatical from Ipsos, backpacking and motorbiking throughout Asia, transformed her lifestyle and awakened her soul.

Follow Samiyyah’s continuing adventures on Instagram at @thewanderessadventure



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Based in Chicago, Sarah Kotva has spent most of her career at Fieldwork, Inc. where she has risen to the role of EVP.? She is a highly organized and meticulous leader who loves to collaborate and interact with people.

So perhaps it is not surprising that, inspired by Colin Cowie on Oprah, she originally set out to be a planner of fabulous parties. Fate eventually found her under the big tent of the market research industry where she...

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Brian Baecker doesn’t need 6 strings to shred, he can do it with 4. As a go-to innovation expert, Brian leads the Innovation and Market Strategy service line for Ipsos North America on the West Coast. His combination of intuition and disciplined thinking has fueled his 13-year rise at Ipsos from entry-level to Senior Vice President.

As a cellist-turned-bass player, Brian has been composing, performing and recording music with family...

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A basement poker game in Corona, Queens led to Josh Kamowitz’s first career as a professional poker player. What’s surprising is how well that experience translated to a career in insights with BrainJuicer (now System1) and in media with Roku.

Josh’s story was one of the foundational inspirations for this podcast. In this episode, he shares how he approached the game and managed through the stress, and what he learned about the impo...

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Diane Hessan is a successful entrepreneur, board member, researcher and best-selling author of two books, including the June 2021 release, “Our Common Ground: Insights from Four Years of Listening to American Voters.”

She is the founder and Chairman of C Space, formerly Communispace, which was the first company to build online communities for market research and was ultimately sold to Omnicom.

Many people are familiar with Diane’s ca...

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Measuring shopper behavior by day and diving into hairpin turns by night, Sam Albert balances a life of research and racing motorcycles with precision and dedication.

Sam is the Chief Digital Office of Behaviorally, formerly PRS INVIVO, where he has grown his career from the entry-level to the c-suite.

Behaviorally are pioneering experts at defining and diagnosing the behaviors that drive shopper growth. Adding a product to the shopp...

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Isaac Rogers is the Chief Innovation Officer at Schlesinger Group, a global leader in data collection and research services and one of the industry's most respected firms.

Isaac originally came from outside the research industry. Inspired by Jim Bryson’s vision to disrupt the industry through new technology, Isaac joined 20/20 Research as a newly minted MBA with limited exposure to research. He worked his way to CEO in under 8 y...

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