The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quantitive and subjective needs that drive a buying decision. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian's Tuesday 2¢ Blog Forrester's blog post about LRM - Lifecycle Revenue Marketing Robert's company: The Content Advisory The Experience Advisors Community The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Wonderwall by Oasis on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices