Accelerating Growth and Enriching Loyalty in QSR feat. Scooter’s Coffee’s Mitch Walden

After three inspiring days at Braze Forge 2024 in Las Vegas, Billie sits down with Mitch Walden, Senior Director of Digital & Loyalty at Scooter's Coffee, to discuss the company's remarkable digital transformation journey. 

Scooter’s Coffee, one of the nation’s fastest-growing drive-thru coffee franchise companies, partnered with WillowTree to assist their rapid expansion. In just nine months, Scooter’s completely overhauled their app, loyalty program, and overall technology stack. 

Billie and Mitch discuss how the company's strategic shift from national promotions to a more personalized, data-driven approach has had a profound impact, deepening franchise/brand collaboration and powering game-changing loyalty campaigns. Their conversation also highlights the importance of a seamless integration of technology platforms, like Braze, for achieving real-time customer engagement and driving revenue growth.

Mitch walks Billie through helpful examples of how these new digital tools have leveled up his team’s creativity and generated significant incremental revenue for Scooter’s. Plus, he shares insights on ensuring a brand’s digital experience upholds its brand promise. In the case of Scooter’s Coffee, that’s “Amazing People, Amazing Drinks…Amazingly Fast.”

Additional Resources

TOPICS DISCUSSED

• Prioritizing real-time data and integration between platforms for loyalty campaign success
• Using data to build trust and enhance communication with franchisees in the QSR space
• Ensuring tech stack sustainability and building a program that can adapt to future trends

KEEP THE GROWTH GOING

• Read our report on Increasing QSR Emotional Loyalty and Customer Lifetime Value
• Explore loyalty solutions for your use case: How to Select the Right Loyalty Platform for Your Business 
• Connect with Mitch Walden on LinkedIn
• Follow Billie Loewen on LinkedIn