Fresh off her whirlwind experience at Forge 23, Braze’s annual customer conference for marketers and their tech partners, Billie highlights some of the biggest brands there, her favorite moments, and the most exciting predictions for 2024. Spoiler alert: It’s an exciting time for marketing, and you’ll want to listen before deep-diving into strategy season.
But before diving into her key takeaways, Billie takes a moment to share some big WillowTree news: our CEO Tobias Dengel’s new book is available now and already a Wall Street Journal and USA Today bestseller. She also encourages listeners to check out Episode 4 of WillowTree’s docuseries 2 Weeks To Better, which details our recent collaboration with Braze.
Speaking of Braze, Billie gives a preview of the new ways marketers can save time and communicate more effectively using the engagement platform’s upcoming product innovations. She also recaps lessons from the Forge panel she hosted, featuring media experts and marketing leaders like Eric Vander Voort from Warner Bros. Discovery Sports and Allyson Kurth from Braze. Their fresh approaches to seasonal content strategy, newsletters, user preferences, and geolocation inspired lively discussion.
Overall, the trends, expertise, and discoveries shared at Forge this year reinforced the importance of implementing best practices (especially with advancements in AI), optimizing personalization, and increasing efficiency.
Hot topics discussed:
- New product features released by Braze, including Sage AI, Landing Pages, and Feature Flags
- Billie and the Growth Marketing team collaborating with Braze to enhance the sports media experience on the latest episode of WillowTree’s docuseries, 2 Weeks To Better
- WillowTree CEO Tobias Dengel’s new book, The Sound of the Future: The Coming Age of Voice Technology
- Inspiring marketing campaigns from brands like Disney+, Intuit, Marvel, and more
- Preparing for AI implementation
- Investing in long-term retention and customer loyalty
Keep the growth going:
- Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
- Follow WillowTree on LinkedIn
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