What does an exceptional in-store shopping experience look like? What about a frictionless visit to your doctor’s office? Or your bank? One BCG study estimates that retail, health care, and financial services brands creating highly personalized moments for their consumers will drive 6–10% revenue growth or an $800 billion income shift for the 15% of companies nailing this growth marketing fundamentals. Moreover, brands integrating advanced digital technologies with proprietary data will realize that profit is two to three times faster than brands that don’t.
Today, we’re exploring this big business showdown as Billie and Billy highlight top performers making quick wins in the race to profitable personalization. Spoiler alert? It might not be the digital-native brands you’ve come to expect.
Hot topics discussed:
- The low-hanging fruit where companies can most easily create customized experiences to drive quick rewards
- Blending in-store and digital experiences to boost delight and unlock new personalization opportunities
- Why experimentation is an essential tool for identifying successful (or unsuccessful) personalization tactics
Keep the growth going:
- Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
- Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
- Follow WillowTree on LinkedIn
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