Preparing for the future of AI is a top priority for startups and Fortune 500 companies alike. Where’s the best place to start? When it comes to brand messaging in digital marketing, how will AI impact the ‘era of authenticity’? How will increasingly ubiquitous AI chatbots affect customer engagement as they become another competitor for attention and information retrieval?
Bret Kinsella, Founder, CEO, and Research Director of Voicebot.ai, explores these challenges and offers solutions to effectively leverage generative AI’s transformative potential. His insight on the future of AI takes cues from the lessons of pre-generative AI applications: he doesn’t believe content creation should blindly increase simply because AI offers efficiency. Marketers need to act differently.
In this far-reaching conversation, Bret leads us through the path of AI production and implementation, where ethical quandaries surrounding policy and data governance loom. As a leading voice in artificial intelligence, Bret dives into best practices, keeping in mind the changes in customer expectations, the trend towards more polished marketing productions, and the future of online monetization. This episode is essential listening for longtime AI enthusiasts as well as new initiates grappling with AI adoption.
Hot topics discussed:
- Is artificial intelligence really going to take your job?
- AI's impact on customer expectations and engagement
- Challenges in delivering personalized experiences
- The best AI apps for productivity and quality
- Strategies for preparing for an AI-driven future
Keep the growth going:
- Connect with Bret Kinsella, Voicebot.ai Founder, CEO, & Research Director on LinkedIn
- Subscribe to Bret’s newsletter Synthedia on Substack
- Subscribe to Voicebotai + Synthedia’s Generative AI News (GAIN) weekly rundown on YouTube
- Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
- Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
Follow WillowTree on LinkedIn
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.