According to a recent McKinsey report, 81% of companies don’t have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% don’t operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available.
The technical expectations for today’s marketing teams continue to rise — questions and concerns around generative AI, data science, cross-functional communication, budget cuts, and more. And on top of that, how can teams produce creative content that truly stands out from the competition? It’s a topic Billy and Billie feel empathetic toward as they look toward Q2 and beyond, discussing how the digital transformation “floodgates are opening.”
Hot topics discussed:
- Our spicy take on table-stakes technical and creative skills for today’s marketer
- The benefits of reducing silos among marketing, product, insights, and engineering teams
- Why thoughtful digital strategy is essential to surpassing consumer expectations, especially in the post-COVID era
Keep the growth going:
- Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
- Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
- Follow WillowTree on LinkedIn
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