What’s Ahead in EdTech Marketing feat. Pearson’s Michael Collins

The COVID pandemic upended education as we know it. School closings affected 1.5 billion students globally, demand for virtual learning surged, and new concerns emerged around teacher shortages. Even as this week marks the “official” end of the COVID-19 global health emergency, no signs indicate that the education sector will return to its pre-pandemic sense of “normalcy.” 

For Michael Collins, Senior Vice President of Marketing and Enrollment Services at online learning services firm Pearson, it’s an industry rife with new opportunities for digital innovation. Gen Z poses new, exciting EdTech marketing challenges as the digital-native generation gains spending power. And, as generative AI technologies proliferate, companies will need to pair newfound efficiencies with human-centric strategies to foster meaningful, long-term consumer relationships.

Hot topics discussed:

• The emerging impact of generative AI in the education and online course development space 
• How rich, consumer-focused content drives organic lead acquisition
• Getting consumers to “bond” with your brand, ultimately leading to higher LTV

Keep the growth going:

• Connect with Michael Collins, Pearson's Senior Vice President of Marketing and Enrollment Services on LinkedIn
• Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn