Digital Consistency is King: Your Professional Presence Audit

Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure. 

Essential action items from this episode:

1. Google Audit:

• Search yourself/company in an incognito window
• Review up to page 8 of the search results
• Document outdated or incorrect listings
• Look for unauthorized or outdated profiles

2. NAP (Name, Address, Phone) Consistency:

• Ensure the company name format is identical across all platforms
• Standardize address formatting (abbreviations, punctuation)
• Use consistent phone number format (preferably with hyphens)
• Document the exact format to be used by all team members

3. Professional Profile Management:

• Review all directory listings (industry, membership groups, associations)
• Update bios across all platforms
• Verify current memberships and certifications
• Remove or update outdated affiliations
• Create platform-specific bios for different purposes

4. Website and Landing Pages:

• Create specific landing pages for different audiences/purposes
• Ensure all domain redirects lead to valuable content
• Update professional credentials and certifications
• Review and refresh all bio pages

5. Call-to-Action Consistency:

• Define 1-2 primary destinations for all profile links
• Maintain consistent messaging across platforms
• Ensure all CTAs lead to current, working pages
• Document preferred CTAs in your asset depot

6. Bio Management:

• Create a master bio document with variations
• Include links to where each bio appears
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