Running the Defense
"Running the Defense" is a podcast about transitioning from lawyer to business owner where we talk about the fundamentals of running a law firm as a business, leadership and team building, creating a differentiated service in a crowded market, and succession. Host Greg Lois brings unparalleled subject-matter authority and real-world firm leadership experience. His voice resonates with ambitious insurance defense lawyers and emerging firm leaders—making him the perfect guide for a podcast dedicated to building, scaling, and leading the successful defense firm.
Episodes
In this episode, Greg Lois, founder and managing partner of Lois Law Firm, reveals how his firm approaches the annual strategic planning process—a method any business can use to create focus, drive growth, and build resilience. Greg breaks down the five pillars of strategic leadership—Revenue Generation, Operations Management, Organizational Development, Financial Management, and Community Impact—and explains how ...
In this episode, Greg Lois explores the critical question every service-oriented business should be asking: How do we measure the quality we promise? Drawing from his experience leading a mid-sized law firm with 50 attorneys and 130 employees, Greg discusses how to create a robust measurement system that balances external client feedback with internal quality audits to ensure consistent, exceptional results.
Listeners will learn h...
In this episode, Greg Lois dives into one of the most powerful questions any employee—or employer—can ask:** “How do I know I’m being successful here?”** Drawing from real interview experiences and over a decade of building a thriving law firm, Greg explains the four key values that define success at Lois Law Firm: Creativity, Advocacy, Service, and Professionalism.
Listeners will learn why aligning w...
In this heartfelt and powerful episode, Greg Lois shares why he created this podcast series: to help future law firm leaders avoid the mistakes he made and to guide them in building a stronger, more resilient organization.
Greg outlines three transformative strategies for anyone aspiring to lead in the legal profession or beyond:
- The Community of One – Self-education through books and podcasts that shape your mindset.
- ...
What’s the most valuable asset in your law firm? It’s not your brand, your office, or your processes—it’s your people. In this episode, Greg Lois breaks down why hiring is the single most important decision you make as a law firm leader.
You’ll learn:
- Why 80% of turnover is caused by bad hiring decisions.
- How to shift your mindset from “selling” your firm to “filtering” f...
In this inaugural episode, Greg Lois explores two powerful topics:
- Building authentic community within the insurance defense bar, challenging the scarcity mindset that keeps firms isolated and competitive instead of collaborative.
- Strategic client diversity – how Covid revealed vulnerabilities in client mix, and why no single client or segment should exceed 7% of your referral base.
Key Takeaways:
- Why defen...
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