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September 25, 2020 28 min

Recurring Revenue Saves Your Ass

In the end, there are really only two types of revenue.  Recurring and transactional. By far, the most important is recurring.  Here’s why:

If you can’t predict your revenue, you can’t predict your future.

RR helps you:

  • You sleep better at night
  • You can make decisions about the future easier
  • It makes your client relationships more “sticky” 
  • It increases your company value – A LOT
  • Examples of Recurring Revenue

  • Monthly membership
  • Service/maintenance agreements
  • Unique technology 
  • Example of Recurring Revenue calculator

  • $25 per month x 100 accounts per month over 3 years = $90,000 per month or $1,080,000 year 
  • $99 per month x 100 accounts per month over 3 years = $346,000 per mo or $4,152,000 year
  • $249 per month x 100 accounts per month over 3 years = $896k per mo or $10,752,000 year.
  • If you apply a 6x multiple on $10,752,000 = $64,512,000 in valuation – just on your RR!  

    Run your own recurring revenue model with our FREE calculator: https://www.burntheships.com/resources/

    Get Judge's book on Amazon.  https://www.amazon.com/Mastering-Recurring-Revenue-Judge-Graham/dp/1543957870/ref=sr_1_1?crid=3NRUGUB6TEYU&dchild=1&keywords=mastering+recurring+revenue&qid=1600955522&sprefix=mastering+recurring+%2Caps%2C165&sr=8-1 

    If you want to hear Judge speak on this topic and you are in Dallas, come to our Whiskey Wednesday event on Sept 30th at RP1.  

    If you want a deep dive into RR, come to our Burn The Ships Bootcamp. www.burntheships.com

    Watch the Scale With Speed Podcast Videos recorded live in-studio! Here: https://commercialfleetfinancing.com/scale-with-speed-podcast/

    Subscribe to our YouTube Channel: https://www.youtube.com/playlist?list=PLtVSl1VywZx-1UI51G9_FhHDb59MdzNoM

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