What You’ll Learn From This Episode:
How not having a simple plan can pull you to different directions
How writing down things is the first step to
How to create a consist flow of ideal clients
Related Links and Resources:
I got a free training video, that's called 'How Consultants use Backwards Networking to Reach Ideal Clients and to land a 200,000USD year revenue stream for things you are already doing it for free.' The site is https://profitablerelationships.com/scaleology
Dov Gordon, of ProfitableRelationships.com, helps consultants use “backwards” networking to reach their ideal clients, consistently.
Experienced consultants know that the best clients come from referrals and relationships. But referrals are unpredictable. And building relationships takes lots of time.
Dov gives a simple and practical alternative: Becoming an “under-the-radar leader” in your industry.
It gets better, because Dov shows you how to turn the relationship marketing you’ve been doing for free - into a six-figure revenue stream. He shows you how at ProfitableRelationships.com
Here are the highlights of this episode:
1:45 Dov’s ideal Client: I tend to work with consultants as well as professional service firm owners. People who are selling a high-value service or a product service combination. Generally speaking, not always but usually B2B (Business-to-business).
2:04Problem Dov helps solve: The problem is, being good at what you do; even a master of your craft, but not necessarily a marketer or sales person. And that's a big problem. Because you know you got a lot to offer. You had successes, but you're running into many different directions, and it started to become consistent. And that's a big problem.
2:45Typical symptoms that clients do before reaching out to Dov: They feel pulled in many different directions because they don't have a simple plan. Stephen Covey of the 7 Habits of Highly Effective People, he said that in order for you to say 'no' to something on the outside, you got to have a deeper 'yes' burning on the inside. The way I see it, it's the same thing over here. If we don't have a simple plan that actually works to bring you clients consistently, then you can't say no to all of the promising flashy distraction when the next person says "well this is what you need to do, that's what you going to do". You got to have that simple plan that you actually believe in, because then you got your 'yes' and then you have the clarity and the power to say 'no'.
3:48What are some of the common mistakes that folks make before finding Dov and his solution: I think that mostly the people I'm working with are really good at what they do, but then again, they're not the natural charismatic guru celebrity type, and they're not natural marketers. They tend to be running in multiple directions, try to make this and that to work. And they come to think there's something wrong with me; how come it's working for Bill, how come it's working for them. They come to assume it's them. You really need to understand that it's not 'you' the person but it's just your process. You really need to trust your gut, to really recognize that, that you'd probably have a deeper sense to the right direction for you.
4:51Dov’s Valuable Free Action (VFA): Get a pen, paper and sit down. Then ask yourself "what is something that I know already about the situation that I'm in, about growing my business and so on but I just keep on ignoring it because I'm not trusting my own gut and I keep on listening to experts around me. What is something that I know, that I'm ignoring?". Write down as many things that comes to mind because that's the first step that you're taking towards a different result.
5:51Dov’s Valuable Free Resource (VFR): I got a free training video, that's called 'How Consultants use Backwards Networking to Reach Ideal Clients and to land a 200,000USD year revenue stream for things you are already doing it for free.