Scaleology

Scaleology

Propelling Dynamic Business Growth... Show More
July 17, 2020
What You’ll Learn From This Episode:How DIY can be frustrating if you’re lacking a systemWhy getting people for yearly enrollment for your coaching is betterWhy group coaching is important​Related Links and Resources:You can get her free resource if you go to www.highlyprofitablepractice.com, it's a couple of pages, and it actually teaches you how to do a pilot group or mastermind program in under two weeks and get it off the ground without a lot of tech or a lot of anything.Summary:After a 25-year career as a psychotherapist in private practice Susan Epstein launched her first coaching business in 2005.  Susan was a pioneer in the Parent Coaching Industry and founded the Parent Coach Academy a Parent Coach Certification Program. She has trained and certified hundreds of parenting coaches.In 2015 Susan pivoted and launched her newest business, Highly Profitable Practice. She is a business coach and strategist working with coaches, therapists and healers to fill their practices and then leverage their time.  She does this by offering Masterclasses, Masterminds, Group Coaching Programs and Individual Coaching.   Susan coaches her clients to follow her model by focusing on taking consistent action, eliminating distraction, and finding their ONE THING.Since then, Susan has scaled her business and has a team of coaches who deliver programming and a team of admins who do all the 'tech and back end detail work.' With this shift, Susan is able to help more coaches achieve their dreams of having a real and profitable business.Here are the highlights of this episode:2:13 Susan’s ideal Client: My ideal client is a coach that already has clients & knows what their business is, they're not trying to figure out what their niches. Now they might be pivoting because of the current situation with the pandemic, that's fine. But they have some success and they've been successful in their lives before they were a coach, because none of us were born as a coach. They want to work less, because they want to have a life. They want to have a consistent monthly income, they want to save for their retirement, and they want to not do all the stuff on the back end. They want to be able to do what they love to do, and they're lacking systems in order to do that.3:13 Problem Susan helps solve: They are trying to DIY, do everything themselves. Build their websites, do their social media promotion, build their landing pages, do all the networking, do all the follow-up, trying to figure out how to do payment links, they are following 15 different gurus, everybody's telling them different things to do. They've probably spent gobs of money on programs that did not fit them, weren't good for them or they didn't deliver what they said. They're frustrated and some of them are wishing they could find a job.4:17 Typical symptoms that clients do before reaching out to Susan: They're making offers but they're getting more No's than yes's. They're always on enrollment, they're always chasing the next client, they're working way too many hours. They wake up and at their computer at 6 o'clock in the morning and they're sitting on it until 10 at night. Their partner is probably saying "this isn't working, are you sure you want to keep doing this? Are you sure you want to keep on investing and doing this business?" but the person is feeling I meant to do this, I'm supposed to do this, this is what my calling is, I don't want to give up but I don't know where to go, nobody understands what I'm trying to build here.5:45 What are some of the common mistakes that folks make before finding Susan and her solution: The biggest mistake I see in the clients that has come to me or people that had talked to me is that they are enrolling people for too short of time period like a 6-week program, 3-month program or a 6-month program, instead of getting people into a yearly commitment for the coaching. And once you do that, you really don't have to be enrolled all the time,
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