Scaling SaaS Operations

Scaling SaaS Operations

I'm Kristine Esparza, passionate about transforming companies by scaling operations. We will reveal best practice tools, tips and processes so you can apply them to your startup SaaS. Discover ways to automate, develop efficiencies and align your internal teams to create a positive and consistent experience for your customers. It's a mix of interviews with SaaS founders and other industry experts and solo shows from Kristine you're not going to want to miss. Hit subscribe and get ready to scale your operations!

Episodes

November 24, 2021 14 min

Gocious is a Southern California based startup that helps discrete manufacturers bring products to market by providing product teams and decision-makers the capabilities and environments necessary to define, decide and communicate changes to their product portfolio faster.
 
 Throughout his career, Mazier has become renowned as an expert in improving organizations and teams' long-term performance strategies using better, accessib...

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Ryan Estes is the co-founder at Kitcaster, a podcast booking agency that currently serves over 150 clients. He has an expertise in leveraging podcasts for meaning and profitability,
and currently validates and scales Kitcaster products.
Prior to Kitcaster, Ryan owned a media and marketing agency for ten years. During that time, he hosted the Talklaunch podcast which consistently ranked in the iTunes top 100.
In this episode:

1. Ryan ...

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Vedran Cindric, Founder at Treblle.  Vedran has been a developer for the past 15 years and started with  back-end development in PHP/MYSQL and progressed to  learning HTML/CSS/JS as well as DevOps.  He loves writing great, efficient and optimized code.  Before starting Treblle, he ran a development company for the 
 past 10 years with clients all around the world.  

 With his development company, he completed over 100 projects and la...

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Dave Hurt is co-founder and head of product at Verb Data. He began his career working in customer success at SaaS startups and stepped into product management as a way to help his customers get the features they needed for success. He caught the entrepreneurial bug and started a software development and design agency which eventually sold to a customer - where his team worked for a few years.
 
Dave and his long-time business partner...

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Amit is President and COO of Avalara, where he oversees sales, marketing, business development, customer experience, and professional services.
 
 Throughout his career,  Amit has focused on supporting businesses grow and thrive in the global economy through the use of tools and solutions.
 
 Prior to Avalara, Amit was general manager and head of the small and medium business segment for North America at PayPal.
 
 He also served in seni...

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Skyler Reeves is the founder and CEO of Ardent Growth. Prior to earning degrees in Computer Science and Philosophy from MSU he served as a combat medic in the Iraq war.
He was the CMO of RunDoyen, where he took their conversion rate from 2.2% on their lead form to 18.5% in his first 30 days and doubled their revenue in the first quarter. He later went on to found Ardent Growth in 2019. His primary passion is content marketing where...

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Hjalmar Gislason is the founder and CEO of GRID. Hjalmar previously served as VP of Product Management at Qlik in Boston. He was the founder and CEO of DataMarket,
founded in 2008 and sold to Qlik in 2014. A career data nerd and entrepreneur, GRID is Hjalmar’s fifth software startup as a founder.



In this episode:

1. Hjalmar shares his experience and passion for helping people who use spreadsheets to effectively communicate the data a...

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Ece Kural is an entrepreneur, the CEO and co-founder of Scrintal.  At Scrintal as the CEO of a B2C SaaS product, Ece has both growth and product responsibilities, making sure that month on month continues steadily and the product roadmap is aligned with the company goals.
Prior to Scrintal, Ece received her PhD in climate change, has 7+ years experience in academic and commercial research.


In this episode:

1. Ece describes her e...

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Dean is a serial entrepreneur in the technology industry and CEO of Invisit, a website monitoring software for small businesses. Dean and Invisit are focused on protecting small businesses in a constantly changing digital world by helping customers fix bugs, legal issues, and other issues on their websites.
 
Prior to starting Invisit, Dean launched and exited a marketing technology software company. He then went to Hearst, a media c...

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Andy held various leadership roles at Pinpoint and Vera, where he was the Vice President of Worldwide Sales and Chief Revenue Officer, built a GTM strategy and Revenue teams. In the role of a Chief Sales Officer Americas, Andy is driving Creatio’s continued growth on two continents.

In this episode:

1. Andy shares his journey that led him to his current role at Creatio.  Andy spent most of his career in startups.

2. Andy talks in deta...

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Ryan Chana has extensive experience driving customer success in startups in the US and other international markets.   He is the Head of Growth at Jayex Technology, a patient engagement management platform.

In this episode:

1. Ryan shares his journey and experience which started in sales and account management, helping companies break into overseas markets with a focus on emerging markets.

2. Ryan talks about challenges often encounter...

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Joran Hofman is the Head of Customer Success at Leadfeeder and Founder of saleslovesmarketing.co and Reditus.  He's a B2B SaaS enthusiast and in his spare time, he enjoys snowboarding in the Alps and playing football.

In this episode:

1. Joran shares his journey to becoming a founder and a B2B SaaS enthusiast.  Reditus is a marketplace for partner programs which recently launched on appsumo. 

2. Joran started saleslovesmarketing....

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Omar Alvarez is the co-founder and COO at Simbiosis.  Simbiosis is the marketplace for hiring full-time software engineers from vetted software agencies in Latin America. 
Prior to Simbiosis, Omar founded several startup companies in various industries and technologies.   

In this episode:

1. Omar describes his startup experience launching products and software.  Simbiosis is a marketplace that allows US tech companies to compare tal...

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Chris Hull is the Co-Founder and Chief Product Officer of Otus, a Chicago-based edtech company. After 13 years as an educator, Chris wanted to minimize the chaos of disconnected
edtech tools for K-12 administrators, educators, students, and their families.
Otus is one system to teach, grade, analyze, and plan. With Otus, school leaders can focus on student learning, not technology.

In this episode:

1. Chris shares his journey from M...

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Sam Ovett is the Founder of Mobile Pocket Office.  Mobile Pocket Office is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity.  Sam leads a team of 15 to a profitable bottom line of over $1M ARR.


In this episode:

1. Sam shares his unique background as a professional athlete and how that led him to start Mobile Pocket Office.

2. The on...

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Upfocus is on a mission to make quality product management available to all SaaS companies. 
In this episode:

1. Justin shares his experience working in product process & product management along with the challenges of managing backlog and feedback.  He saw this as an opprotunity with Upfocus to help comapnies align teams with a streamlined view into the backlog.

2. Upfocus helps growth-stage companies.  Upfocus provides several ...

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Sonya Pelia is a B2B marketing executive with expertise in driving revenue, product led growth, marketing strategy and brand development for startup companies. 
She is a startup mentor, founder at How Women Invest, Non-Profit Leader, TEDx Speaker and Aspiring Author.
 
In this episode:

1. Sonya defines product-led growth which means the go to market strategy uses the product to aquire, convert and to retain customers.  Freemiums and f...

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John Bentley is the Founder of Artisan Coding, which is committed to building SaaS platforms and their teams with the focus and attention of a craftsperson.

John began building software at age 10, learning to build software with his father on a TRS-80 color computer, followed by an early IBM PC XT.  Through his own journey, John expanded his focus on building from the software itself to the organizations that create software.
His p...

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Jonathon Hensley is the co-founder & CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience.  

For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations and more transform their businesses by turning strategy, user needs, and new technologies into valuable digi...

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Eden Bidani is a conversion copywriter and acquisition strategist. 
Her company, Green Light Copy, helps SaaS, tech and ecommerce businesses drive more traffic, more highly qualified customers and more revenue all through the power of conversion-focused copy. 

In this episode:

1. Eden shares her journey which started with her studies in anthropology.  After her direct sales job, she started writing sales pitches which led her to cop...

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