In this podcast, Botond Seres and Dave Erickson set out to explore Problem Solving Strategies for Business and Technology Challenges; with Nir Bashan -
CEO & Founder of Creator Mindset Consulting.
An executive with extensive experience from years in the Creative Agency world, Nir started Creator Mindset Consulting in 2016 to help clients harness the power of creativity to improve profitability, increase sales and to find new ways to grow.
Creator Mindset Consulting now produces workshops and provides consulting, coaching and keynote speaking engagements at conferences and corporate events.
Nir’s clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports and jetBlue.
Nir is a published author, with his first book “The Creator Mindset” detailing out his formula to codify creativity - resulting in his book being awarded a Top 100 Non Fiction Book of All Time by Blinkist.
He is releasing his second book, The Solution Mindset: Mastering the Art of Problem Solving, on December 30th 2025 which is available now for presale.
PODCAST TIMELINE:
0:00 Intro.
2:20 Why Nir became a Consultant?
3:22 Definition of Creativity.
7:20 How people can tap into Creativity.
14:00 How to deal with burn-out and roadblocks.
18:40 AI and creativity.
23:43 Self created barriers.
28:55 High pressure sitiation and unlocking new ideas.
33:59 Building support for your ideas.
40:53 Physical things you can do for creativity.
45:08 What is Creative Mindset Consulting?
46:12 What is the future of creativity?
47:47 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Nir Bashan = https://www.linkedin.com/in/nirbashan/
Website = https://www.nirbashan.com/
LONG BIO
The Creator Mindset was awarded Top 100 Non Fiction Book of All Time by Blinkist. Porchlight Books awarded my book Top 40 Biz Book of the year.
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals across the globe how to harness the power of creativity to improve profitability, increase sales and ultimately create more meaning in their work.
McGraw/Hill publishes his book The Creator Mindset, which is a system he developed to help teach folks how to think creatively to solve problems.
Nir Bashan is a world-renowned creativity and innovation expert. He has taught thousands of leaders and individuals across the globe how to harness the power of creativity to improve profitability, increase sales and ultimately create more meaning in their work.
As founder and CEO of The Creator Mindset Consulting, his company produces workshops, consulting, coaching and keynote speaking engagements at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports and jetBlue.
FIRST BOOK:
The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
NEWEST BOOK:
The Solution Mindset: Mastering the Art of Problem Solving 1st Edition
by Nir Bashan
Nir Bashan [ NEAR BA - SHAWN ] is a keynote speaker and best selling author that speaks about creativity, innovation and problem solving at work.
He speaks to frontline staff and to leadership about solving problems with creativity at work —not just for "creative" people.
He worked for years in Hollywood, then many more in advertising and now he helps employees become more creative and innovative at work.
He thinks he’s funny. And he loves dogs. And West Ham United. And watches.
MORE INFO ON NIR
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders an
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