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March 16, 2026 15 mins

We break down why tens of billions of dollars are rushing into seniors housing and care, and why a guaranteed surge in older Americans is colliding with a near stop in new construction.

We connect the JLL Spring 2026 investor survey to the real-world pressures shaping occupancy, rent growth, deal volume, and the uncomfortable affordability questions that follow. 


• demographic math behind demand growth for seniors housing and care

• construction starts collapsing due to replacement costs and interest rates

• absorption and occupancy recovery pushing operators past the 90% threshold 

• rent growth and NOI expansion driving transaction volume higher 

• why private capital is outpacing institutions and how operational complexity changes the buyer pool 

• cap rates and Treasury spreads explaining the sector’s yield premium

• valuation differences across assisted living, independent living, and nursing care 

• top risks for 2026 including staffing shortages and economic weakness 

• home equity as the hidden funding mechanism for private pay move-ins 

• the looming gap for middle-income and affordable seniors housing 


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Episode Transcript

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Speaker (00:00):
Welcome to today's deep dive.
If you're joining us, you knowwe like to dig into the forces
that are quietly reshaping ourworld.
Yeah, the stuff that usuallyflies right under the radar
until it's, you know, suddenlyeverywhere.
Exactly.
And today the mission is tobreak down the JLL Spring 2026,
Seniors Housing and CareInvestor Survey and Trends
Outlook.

Speaker 1 (00:20):
We are looking at why an absolute tidal wave of
money, I mean, we're talkingtens of billions of dollars, is
just suddenly flooding into thisspecific real estate sector.

Speaker (00:30):
It really is a massive shift.
And we're going to see whatthis collision of supply and
demand means for the broadereconomy, too.

Speaker 1 (00:37):
Okay, let's unpack this.
Imagine looking at a businessmodel where your customer base
is mathematically guaranteed toexplode.
Right.
Like if you were a developer,you would be building as much
product as humanly possible,right?
Just to capture that incomingwave.

Speaker (00:51):
You think so, yeah.

Speaker 1 (00:52):
But in the seniors housing market, developers are
doing the exact opposite.
They have essentially stoppedbuilding entirely.
It's it really is a remarkablemoment in commercial real
estate.
Um, you have a sector thathistorically sat on the fringes.
You know, it was thisalternative investment,
something highly specialized.
Yeah.
And now suddenly it's moving tothe absolute center of the

(01:15):
radar for major capitalallocators.

Speaker (01:18):
Because we hear a lot about the aging population,
sure.
But to understand why WallStreet is suddenly so aggressive
here, we need to look at thesheer physics of this
demographic shift.

Speaker 1 (01:28):
Oh, absolutely.
The numbers in the report arejust staggering.
Every single day, 10,000Americans are turning 65.

Speaker (01:35):
Wow.
10,000 every day.

Speaker 1 (01:37):
Every single day.
So this deep dive isn't justabout real estate.
It's really about how theentire financial world is
bracing for this unprecedenteddemographic shift.
Aaron Powell Right.

Speaker (01:47):
And looking at the JLL data, over the next decade, so,
from 2025 to 2035, the U.S.
population of people aged 80and older is projected to grow
by 36.6%.

Speaker 1 (01:58):
Yeah, they're jumping from uh what, 14 million to 19
million people.

Speaker (02:01):
That's exactly 19 million octogerians.

Speaker 1 (02:03):
Aaron Powell And to contextualize how extreme that
growth is, the total U.S.
population is only projected togrow by about 5% over that same
10-year period.

Speaker (02:13):
Aaron Powell Wait, really?
Just five percent.

Speaker 1 (02:15):
Yeah, just five percent.
So the 80 plus demographic isexpanding more than seven times
faster than the generalpopulation.

Speaker (02:21):
Aaron Powell Yeah, it's insane.

Speaker 1 (02:22):
It is.
And that is the foundationalbedrock of this entire
investment thesis.
It's not, you know, a cyclicaltrend or some passing consumer
preference.
It is a demographic certainty.

Speaker (02:32):
Aaron Powell Right.
The demand is basically lockedin.
But um that brings us back tothat core paradox we mentioned.
Supply side.
Exactly.
You have this massiveguaranteed wave of demand, yet
new construction starts forseniors, housing, have just
completely fallen off a car.
Yeah, they really have.
The report notes thatconstruction starts are down 77%
from recent peaks in primarymarkets.

Speaker 1 (02:54):
Then down 62% in secondary markets, too.

Speaker (02:56):
Aaron Powell Right.
And they've consistentlyremained below the 10-year
average.
So I mean, why would developershit the brakes right when the
biggest customer base in historyis arriving?

Speaker 1 (03:04):
Aaron Powell Well, um it really comes down to the
brutal math of commercial realestate development right now.

Speaker (03:10):
Okay.

Speaker 1 (03:10):
Even though developers know the customers
are coming, the cost to build abrand new facility is just it's
often prohibitively high.

Speaker (03:17):
Aaron Powell Because of inflation and stuff.

Speaker 1 (03:19):
Exactly.
When you factor in the cost ofconstruction materials, the
labor shortages, and crucially,the cost of borrowing money at
current interest rates, thenumbers on a new ground-up
development just don't pencilout.
Ah, got it.
It is significantly cheaperright now to just buy an
existing building than it is tobuild a new one.

Speaker (03:39):
Aaron Powell Which creates this massive bottleneck.
Like the way I view it, it'skind of like a high-stakes game
of musical chairs.

Speaker 1 (03:45):
I like that analogy.

Speaker (03:46):
Right.
But instead of just adding moreplayers to the game, the
industry is actually takingchairs away by pausing all this
new construction.

Speaker 1 (03:54):
Aaron Powell What's fascinating here is how that
slowing inventory growth isactually a massive tailwind for
the performance of existingproperties.

Speaker (04:01):
Well, because it makes the current buildings more
valuable.

Speaker 1 (04:03):
Aaron Powell Precisely.
It creates this incrediblylucrative environment for
current owners.
When construction freezes, theexisting inventory becomes gold.
The industry refers to this asabsorption.

Speaker (04:15):
Absorption, okay.

Speaker 1 (04:15):
Right.
As that 80 plus populationgrows, they have literally no
choice but to absorb theexisting units on the market.

Speaker (04:22):
Aaron Powell And the occupancy numbers from the
report reflect that absorptionperfectly, don't they?

Speaker 1 (04:26):
Aaron Powell They do.
I mean, during the depths ofthe pandemic, occupancy in
primary markets bottomed out atuh 80.2 percent.

Speaker (04:33):
Aaron Powell, which is pretty low for them.

Speaker 1 (04:34):
Aaron Powell Very low.
But because of this severesupply constraint meeting that
surging demand, occupancy hassteadily relentlessly climbed
back.
Aaron Powell Yeah.

Speaker (04:42):
The report said as of the fourth quarter of 2025, it
rebounded to 89.9 percent inprimary markets.

Speaker 1 (04:49):
Aaron Powell And a flat 90 percent in secondary
markets.
That marks 19 consecutivequarters of positive absorption.

Speaker (04:55):
Aaron Powell 19 quarters.
That's almost five straightyears of filling beds faster
than they're emptying them.

Speaker 1 (04:59):
Yeah.
And you know, 90% occupancy isa critical threshold in this
industry.

Speaker (05:04):
Aaron Powell Why is that?

Speaker 1 (05:05):
Because when a building is ninety percent full,
the operator is no longerfighting for survival.
They don't have to offer liketwo months of free rent to get a
resident in the door.

Speaker (05:14):
Oh, right.
The demand is already knockingthe door down.

Speaker 1 (05:16):
Exactly.
And that translates directlyinto massive rent growth.

Speaker (05:20):
And man, the rent numbers are staggering.
This supply squeeze has drivenseniors' housing rents up 28.8%
from pre-COVID levels.

Speaker 1 (05:30):
Yeah, it's a huge jump.

Speaker (05:31):
The average monthly rent across primary and
secondary markets is now $5,479.
Just let that sink in for asecond.
Nearly $5,500 a month.

Speaker 1 (05:42):
It's wild.
Historically, rent growth inthis sector was this highly
predictable, somewhat boring twoto three percent annually.
Right.
Now operators are pushing rentsaggressively simply because
they can.
And when rents grow at thatvelocity, the net operating
income of these properties justsurges.

Speaker (05:58):
And that exploding net operating income is exactly why
we're seeing this massivecapital waste hit the sector.

Speaker 1 (06:04):
Absolutely.

Speaker (06:05):
The report tracks rolling four-quarter transaction
volume reaching over $24billion by year-end 2025.

Speaker 1 (06:12):
Which is the highest level of transaction activity
we've seen in a decade,literally since the second
quarter of 2015.

Speaker (06:18):
A full decade high.
That's incredible.

Speaker 1 (06:21):
And the sheer scale of the capital deployment is um
it's really shifting the entirecommercial real estate
landscape.
I mean, there were 19 portfoliodeals larger than $100 million
just in 2025.
Wow.

Speaker (06:33):
19 of them.

Speaker 1 (06:34):
Yeah.
Highlighted by this massive$826 million sale of EPOCH 10
asset portfolio.

Speaker (06:41):
That's a huge deal.

Speaker 1 (06:42):
It is.
And when you zoom out,alternative sectors, which
includes seniors housing,student housing, and medical
office, they hit a decade high,16.2% share of total commercial
real estate volume.

Speaker (06:54):
So wait, how much money is that in total?

Speaker 1 (06:56):
We are talking about nearly $90 billion flowing into
these specialized assets,pulling away from traditional
stuff like office buildings andmalls.

Speaker (07:04):
Okay, here's where it gets really interesting for me.
With $24 billion movingspecifically into seniors
housing, I just naturallyassumed the massive Wall Street
institutions, you know, themegafunds, were the ones
swallowing up these properties.

Speaker 1 (07:16):
Aaron Powell That's what most people would think.
Yeah.

Speaker (07:18):
Because they have the deepest pockets, right?

Speaker 1 (07:20):
Yeah.

Speaker (07:20):
But the data shows private capital was actually the
biggest buyer.

Speaker 1 (07:23):
Aaron Powell Yep.
Private capital made up exactly50% of the transactions.

Speaker (07:27):
Aaron Powell And REITs and public buyers were second at
32 percent.
So why are the massiveinstitutions missing out on
this?

Speaker 1 (07:34):
Aaron Powell Well, private buyers are really
capitalizing on a less crowdedbuyer landscape right now.
Institutional capital oftenrequires um massive scale and
really specific risk profiles.

Speaker (07:48):
Aaron Powell Okay, that makes sense.

Speaker 1 (07:49):
And frankly, they can be pretty slow to pivot when
macroeconomic conditions shift.
Plus, seniors housing isoperationally complex.

Speaker (07:57):
Right, because it's not just an apartment building.

Speaker 1 (07:59):
Aaron Ross Powell Exactly.
You aren't just managing abuilding, you are essentially
managing a healthcare andhospitality business inside that
building.

Speaker (08:06):
Ah, I see.

Speaker 1 (08:07):
Private capital is just far more nimble.
They can accept thatoperational complexity and move
aggressively to capture theyield premium.

Speaker (08:14):
Aaron Powell Okay, let's slow down and talk about
that yield premium because theJLA report gets fairly technical
here about cap rates andspreads.
How does that premium actuallyfunction?

Speaker 1 (08:24):
Sure.
So in real estate, investorsmeasure risk and return by
looking at the spread betweenthe capitalization rate, which
is basically the property'sannual yield, and the 10-year
U.S.
treasury.

Speaker (08:35):
Aaron Powell Which is like the baseline risk-free
return, right?

Speaker 1 (08:38):
Correct.
And historically, seniors'housing cap rates have averaged
a 416 basis point spread overthe 10-year treasury.
That sounds like a lot.
It is a massive premium.
It heavily compensatesinvestors for taking on all
those daily headaches of runninga senior's facility.
Trevor Burrus, Jr.

Speaker (08:54):
Compared to just like owning a warehouse where you
never hear from the tenant.

Speaker 1 (08:58):
Exactly.
But even though that spreadcompressed down to 210 basis
points in the fourth quarter of2025, it still offers
significant growth prospectscompared to traditional asset
types.

Speaker (09:09):
Aaron Powell Right.
So the math still heavilyfavors seniors housing even with
that compression.

Speaker 1 (09:15):
Absolutely.

Speaker (09:15):
Which perfectly explains the aggressive
sentiment we see from the actualdeal makers in the JLL survey.
They talked to nearly 75industry-leading transaction
professionals.
Trevor Burrus, Jr.

Speaker 1 (09:25):
Brokers, private equity directors, debt
providers, yeah.
Trevor Burrus, Jr.

Speaker (09:28):
And the investor FOMO, the fear of missing out, is just
so real here.
86% of these surveyed investorsare actively seeking to
increase their seniors' housingexposure in 2026.

Speaker 1 (09:40):
And only 4% want to decrease it.

Speaker (09:42):
That's a crazy ratio.

Speaker 1 (09:44):
It really is.
That overwhelming consensusproves that any past hesitancy,
you know, when people were justfocused on capital preservation,
that's entirely gone now.

Speaker (09:53):
You're playing pure offense.

Speaker 1 (09:54):
Exactly.
And you see it in the marketsentiment shift.
85% expect cap rates todecrease over the next 12
months.

Speaker (10:01):
Aaron Powell Meaning property values go up.

Speaker 1 (10:03):
Right.
And that's a huge jump fromjust 57% who thought that a year
ago.

Speaker (10:08):
And these properties are just flying off the shelf.
67% of respondents say thetypical marketing time for an
asset is just six months.

Speaker 1 (10:15):
Yeah.
If a quality facility hits themarket, it's basically gone.

Speaker (10:18):
But looking at the valuations, there's a really
stark difference that caught myeye.
General Seniors housing hitabout $182,800 per unit, which
is up 29% year over year.

Speaker 1 (10:28):
A very strong number, definitely.

Speaker (10:30):
But then nursing care valuations hit $113,800 per bed,
which is an incredible 76% jumpyear over year.

Speaker 1 (10:39):
Right.

Speaker (10:40):
So what does this all mean?
Why such a massive differencein that jump?

Speaker 1 (10:45):
Well, it really comes down to where these assets are
starting from.
Nursing care was absolutelydecimated during the pandemic.

Speaker (10:52):
Because of the high acuity medical care and
government regulations.

Speaker 1 (10:55):
Exactly.
Valuations plummeted back then.
So that 76% jump isn'tnecessarily fundamental
long-term growth.
It's a distressed asset bounceback.

Speaker (11:04):
Oh, I see.
It's recovering from rockbottom.

Speaker 1 (11:06):
Exactly.
Whereas the general seniors'housing numbers represent much
more stable appreciation.

Speaker (11:11):
Aaron Powell, which makes sense when you look at
what investors actually want tobuy.
Assisted living was cited by40% of respondents as their
biggest investment opportunity.

Speaker 1 (11:18):
Trevor Burrus And independent living jumped 29%,
taking second place.
Trevor Burrus, Jr.

Speaker (11:22):
Right.
So nursing care wasn't the maintarget.

Speaker 1 (11:24):
Aaron Powell If we connect this to the bigger
picture, it's clear investorsare looking to acquire
high-quality private pay realestate at below replacement
costs.
Trevor Burrus, Jr.

Speaker (11:33):
Private pay being the key phrase there.

Speaker 1 (11:34):
Trevor Burrus Exactly.
Assisted and independent livingdon't rely on restrictive
government Medicarereimbursements.
The operator can just pass anyincreased costs directly to the
consumer by raising that monthlyrent.

Speaker (11:46):
Okay, so we've got record transactions,
skyrocketing rents, and extremeoptimism.
It honestly sounds like aflawless gold rush.

Speaker 1 (11:56):
It does sound that way, doesn't it?

Speaker (11:57):
It does.
But every boom has itsbottlenecks.
And the survey highlighted twomassive vulnerabilities that
keep these investors up atnight.

Speaker 1 (12:06):
Yeah, these are the reality checks.

Speaker (12:08):
Right.
There was actually a tie forthe top two concerns that could
negatively impact the market in2026, both sitting at 29%.

Speaker 1 (12:16):
The first one being negative changes to the economic
environment.

Speaker (12:20):
Like declining home values or rising unemployment.
And the second was theavailability of workforce and
staffing challenges.

Speaker 1 (12:26):
Right.
And we're already seeingfriction.
Not all markets are recoveringequally.

Speaker (12:30):
Yeah, the report mentioned many West Coast
markets are notably laggingbehind the rest of the country
in getting occupancy back up.

Speaker 1 (12:36):
Exactly.
But I know you have somethoughts on that first economic
concern.

Speaker (12:39):
Well, yeah, I want to push back on that a bit.
If demographics mathematicallyguarantee more seniors, why does
it matter if unemployment risesor home values dip?

Speaker 1 (12:48):
Because they still need a place to live.

Speaker (12:50):
Right.
The seniors still exist andthey still need care.
The demand doesn't just vanish.

Speaker 1 (12:56):
This raises an important question about how
this whole system is actuallyfunded.
The demand doesn't vanish, butthe consumers' funding can dry
up.

Speaker (13:03):
How so?

Speaker 1 (13:04):
Well, think about that steep $5,479 monthly rent.
Seniors often rely on sellingtheir primary homes to afford
that.

Speaker (13:14):
Ah, right.
The home equity.

Speaker 1 (13:15):
Yes.
The local housing market isliterally the funding mechanism
for the seniors' housing market.
If home values drop or interestrates freeze the housing
market, the consumer can'tunlock that equity.

Speaker (13:27):
Wow.
Okay, so if they can't sell thehouse, they delay moving into a
facility, and the whole privatepay model takes a hit.

Speaker 1 (13:32):
Exactly.
And furthermore, that workforceshortage is the ultimate
reality check.

Speaker (13:37):
Because it's a service business at its core.

Speaker 1 (13:39):
Precisely.
You can have 100% occupancydemand with seniors lined up
around the block holding checks,but if you don't have the staff
to run the care facilities.

Speaker (13:48):
The operational model collapses.

Speaker 1 (13:50):
It totally collapses.
You literally aren't allowed tooperate without meeting
state-mandated caregiver ratios.

Speaker (13:56):
That is a massive physical constraint.

Speaker 1 (13:58):
It is.
It forces operators to usetemporary agency labor, which
destroys their profit margins.

Speaker (14:04):
Man, what a landscape.
Okay, let's bring it alltogether for you listening.
We have tracked this incrediblecollision.

Speaker 1 (14:10):
The silver tsunami.

Speaker (14:11):
Right.
A 36% boom in the 80 pluspopulation over the next decade,
slamming into a near halt innew construction.

Speaker 1 (14:18):
Aaron Powell, which is leading to those skyrocketing
rents.

Speaker (14:21):
Right.
Nearly $5,500 a month.
And that's driving $24 billionin transactions, fueled by
intense optimism from nimbleprivate investors.

Speaker 1 (14:31):
But all of it balanced right on the knife edge
of staffing shortages and localhousing market stability.

Speaker (14:36):
Aaron Powell Exactly.
And whether you are a realestate investor or just someone
watching the world change,understanding where the smart
money is moving helps us allanticipate the future of our
communities.

Speaker 1 (14:46):
Absolutely.
And you know, looking at allthis data, there's one thought
that really lingers for me.
Oh.
Well, we've seen that investorsare absolutely laser focused on
high-yield private pay assistedliving, pushing average rents
to nearly $5,500 a month.
Right.
But with 10,000 people turning65 every single day, what

(15:09):
happens to the massive segmentof the aging population that
simply cannot afford thosepremium prices?

Speaker (15:15):
That's a great point.

Speaker 1 (15:16):
As private capital chases the highest returns at
the top tier of the market, isthe industry inadvertently
creating a massive, unaddressedcrisis.
And perhaps an entirely new,untapped investment frontier in
middle income and affordableseniors housing.
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