You’ve raised capital and your board wants traction in the US market. The gut reaction? Hire a top-notch VP of Sales immediately. But what if that move actually slows you down?
In this practical 30-minute live event, Dan Griffith will unpack why hiring your sales leaders before setting up the right foundation leads to empty pipelines and frustrated teams. Based on real stories from the field, Dan will explain how giving reps a "laptop and freedom to figure it out" is a recipe for chaos, not growth.
In this session, you’ll learn:
- Why guessing on your Ideal Customer Profile (ICP) leaves your reps aimless and burning through contacts.
- The three essential systems every US market entry needs before adding headcount: messaging, CRM setup, and qualification criteria.
- The true cost of hiring too early—beyond salary, it’s lost momentum, diminished credibility, and stressful board calls.
- A clear, step-by-step plan to build ICP clarity, design your outreach engine, and then hire a team ready to execute.
- Whether you’re a founder, sales leader, or investor, this event lays out the blueprint for meaningful US market entry success.
Don’t hire before you build, build first, hire second.
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