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May 28, 2026 • 44 mins

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Most founders walk into trade shows hoping for visibility and walk out with nothing more than badge scans, swag bags, and zero pipeline.

The issue isn’t the booth.
It’s the missing system behind it.

In this 45-minute session, I and Benjamin Griffith (Co-Founder, Grow DGTAL) break down the exact Trade Show Framework they use to turn chaotic conference floors into structured sales campaigns.

You’ll learn how to:

• Build your pre-show meeting schedule before you land
• Design a booth that optimizes for conversations, not foot traffic
• Run a 48-hour follow-up engine that converts badge scans into booked meetings
• Use trade shows as accelerants for existing opportunities
• Measure ROI in pipeline, not “brand buzz”

If you're investing $20K–$100K in events this year, this session will show you how to make every conversation count and ensure your booth turns into predictable pipeline, not expensive tourism.

When you’re ready to build a repeatable trade show system, book a Market Ready Assessment:
https://lnkd.in/ew7E-jfQ

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