The U.S. Entry Trap, Assuming It's Just Bigger and Works Like Home

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Founders entering the U.S. often do everything “right”, strong product, great meetings, smart people and still go nowhere.

In this episode of Seriously Don’t Do That™, Dan Griffith sits down with Geir Arnhoff, founder of Dossier, to break down what actually went wrong in his first U.S. expansion attempt and what finally unlocked traction.

We cover:

• Why selling to the “logical buyer” often fails in the U.S.
  
  
• How assuming the U.S. works like Europe quietly kills deals
  
  
• The difference between influence and budget authority
  
  
• Why urgency (not vision) drives enterprise buying
  
  
• How one regulatory trigger changed everything
  
  

This isn’t theory. It’s lived experience, including the reset.

If you’re entering the U.S. market (or stuck in “good conversations”), this one will feel uncomfortably familiar.

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