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December 23, 2022 63 mins

You might be thinking, why should I hire an HVAC and plumbing digital agency? 


And that's a valid question. 


After all, service businesses have been around for a long time and most don't use digital marketing tactics.


 So, what's the big deal? Why does your business need to be any different?


The answer is simple. In today's economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That's where a digital agency comes in. 


By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently. 


They  can also help you track your progress so you can see exactly what's working and what's not. 


In this episode of Service Business Mastery, Tersh and Josh chat with Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing and revenue attribution for YOUR business. 


In this episode we discuss:


  • What the steps are to get more clients and make more money for your service business using the “4 R’s” strategy: reactivation, recovery, reputation and relationship.


  • Why it is difficult for small businesses to maintain high gross profit margins.


  • How to acquire customers when first starting your business, through paid media programs.


  • Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest cost way to get into consumer's houses immediately. 


So, if you're looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!


Check out these resources we mentioned during the podcast:


Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.


Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on

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