What do highly successful people do differently? Is it possible to build a thriving career entirely on your own terms? In this episode of Shift Out Loud, I’m joined by Heidi Hartman, a sought-after speaker, leadership coach, and author of Her Rise Her Rules: 7 Secrets of Successful Leaders, an incredible book that reveals the success strategies of over 100 high-performing women leaders.
Heidi and I talk about her fascinating authorship journey and interview process, how she helps her clients transform their biggest what-ifs into what’s possible, and the crucial assessments that will help you identify your best next steps for playing bigger in your career, without compromising your core values or wasting time and money on unhelpful tangents or distractions. Heidi also shares her important research into Oklahoma’s high rates of female incarceration — a topic that is close to my heart.
Ready to play bigger? Listen now to discover:
- Some of the key strategies explored in Her Rise Her Rules (and how to apply them to your life)
- How Heidi learned from poor-fit opportunities and created a career that plays to her strengths and passions
- The challenges of monetizing your expertise when you’ve been sharing it for free
Guest bio: Heidi Hartman published her first book, Her Rise Her Rules: 7 Secrets of Successful Leaders, in September 2025. After two decades in corporate leadership and HR, Heidi ventured out to pursue her greater purpose — building better leaders and businesses from the inside out. She puts her experience and extensive training to work for clients to understand the unique opportunities they face and offer tangible solutions that lead to wild success.
Timestamps:
02:00 Intro
04:17 Meet Heidi Hartman
07:32 Camping & RVs
10:24 University of Oklahoma
13:13 Lessons from retail & inspired friction
17:31 Shift to organizational development
20:01 Policy work & consulting
22:06 Playing bigger in your career
24:27 Her Rise Her Rules
30:47 Blessed by a bad fit
35:14 Monetizing expertise
37:58 Shift to Her Circles
41:35 Conclusion
Links:
Heidi Hartman
hhartmanconsulting.com/contact
—
Connect with me:
facebook.com/TracySpearsSpeaker
Discover your tactical leadership toolkit: exceptionalleaderslab.com
Visit my resource library: tracyspears.com/blog
Interested in working with me or having me speak at your event? Visit tracyspears.com
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