This episode is about non-practicing entities (NPE’s). Otherwise referred to as patent licensing companies, patent assertion entities (PAE’s) or patent holding companies, non-practicing entities are companies who’s sole activity is patent licensing. David Smith explains why they exist, what they do, how they make money and the pros and cons of working with them.
The post Monetizing Patents Through Non-Practicing Entities (NPE’s) appeared first on Silicon Valley Trends.
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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