Sitting with R&B Legend Lloyd Price

Sitting with Gianluca celebrates the music and importance of late R&B legend Lloyd Price (RIP May 3, 2021) by airing excerpts of a sit-down from a visit to his upstate New York country mansion for MOJO Magazine (Feb ’18). Lloyd not only saw the birth of post war r&b but became a part of the birth of rock and roll when his first single, Lawdy Miss Clawdy, became a smash crossover hit in 1952 - arguably the first single to unite black and white teenagers and start desegregation a decade before Martin Luther King. After having more hits and becoming a teen sensation, Price became a club owner, boxing promoter for Mohammad Ali (along with Don King) and general impresario. Gianluca and Lloyd also candidly discuss music, desegregation and the shooting of his business partner.