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February 12, 2021 61 min

If you thought Sleeping Beauty was a lovely, blonde-haired princess from once upon a time, think again! The real Sleeping Beauty is a tattooed trucker with Norton Transport! But make no mistake, his tireless work ethic ensures that he’s not sleeping on profits. He’s no myth, but Larry Jordan is a legend when it comes to company loyalty, driver rewards, and industry wisdom. Join us on this episode of #SixFigureTrucker 

  • Larry lands behind the wheel with Norton (3:04)
  • Norton for Life! Larry takes Brand Loyalty to the max! (6:34)
  • The story behind the Tattoo (9:48)
  • The Sleeping Beauty (14:50)
  • He’s not Sleeping on Norton’s rewards program (16:30)
  • Larry gives a shout out to a hidden star on the Norton team (21:51)
  • The formula that makes Larry a money-making Legend (23:33)
  • The ultimate team guy, Larry has combined company loyalty with a strong work ethic to become a tremendous asset to Norton and make bank in the process (32:25)
  • You’re Family at Norton (39:32)
  • The Legacy of honesty and integrity runs deep at Norton (40:39)
  • “I won’t run for anybody else...I’m only going to run for Norton.”
  • Some shady business Larry’s seen over the road (43:08)
  • Larry shares some of his favorite Norton stories (50:28)
  • Sleeping Beauty the Foodie (57:15)
  • You’re a real beauty, Larry! Keep Truckin!

    The Six Figure Trucker is a weekly conversation that shares the strategies and stories that successful truck drivers have used to build lucrative careers in the trucking industry. For more information or to subscribe, please visit https://www.six-figuretrucker.com/

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