What does it take to build not just homes, but legacies — and why does it matter that your project has soul?
Kris Armstrong of Crown Point Equities joins host Jonathan Mitchell to break down her unconventional rise from resisting real estate to running one of the most successful teams in the region. From his roots in Ohio and logistics to building high-value coastal properties west of the 5, Kris shares his journey, how he pivoted industries, and what led to launching a purpose-driven real estate brand.
Kris breaks down the intricacies of ADU strategy, forced appreciation, and what truly makes a development project worth it — hint: it’s not just the profits. With practical wisdom, capital raising insights, and a few life hacks, this conversation is a blueprint for aspiring developers and real estate enthusiasts looking to build more than just boxes.
Chapters
00:00 Kris Armstrong’s Journey to San Diego
04:34 Building With Soul and Purpose
06:46 Raising Capital and Structuring Deals
12:26 From Logistics to Real Estate
16:17 Partnerships, Mistakes, and Lessons
24:01 Final Thoughts and Call to Action
Quotes:
"You're not just building boxes — you're building something with soul." – Kris Armstrong
"The person who has the most at risk is the operator and the developer." – Kris Armstrong
"Whoever controls the deal, controls the project." – Kris Armstrong
"We’re built for the projects that are difficult — that’s our competitive edge." – Kris Armstrong
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📢 Connect with Kris Armstrong!
Instagram: https://www.instagram.com/karmstrongsd/
LinkedIn: https://www.linkedin.com/in/kristopherlarmstrong
📢 Connect with me!
Instagram: https://www.instagram.com/jonathanmitchellre/
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ADU PALS: https://adupals.com
Business Inquiries: jonathan@adupals.com
#SkipTheLines #RealEstateDevelopment #SanDiegoBuilder #SkipTheLinePodcast #CrownPointEquities #KrisArmstrong #ADUInvesting #ForcedAppreciation #BuildingWithSoul #RealEstateInvesting #CoastalDevelop
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