Two Shops, One Vision: Michelle’s Story of Passion, Fashion & Community

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In this inspiring episode of Small Business Big Dreams, I sit down with Michelle, a powerhouse entrepreneur and the heart behind not just one—but two thriving local businesses in the heart of Downtown Wauconda. As the proud owner of both a full-service salon and boutique, as well as the modern, elegant fashion destination SophEve on Main, Michelle has built more than businesses—she’s cultivated experiences rooted in confidence, connection, and community.

We dive into Michelle’s entrepreneurial journey, from opening the salon and boutique back in 2013 with the mission of helping every guest feel beautiful inside and out, to launching SophEve on Main, a stylish and sophisticated fashion boutique inspired by her daughters, Sophie and Eva. Each business has its own unique vibe, but they both reflect Michelle’s passion for empowering others through personal expression, style, and self-care.

At the salon, guests are treated to more than hair services—they’re given an experience that lifts them up. Whether it's a fresh cut, color, or browsing the boutique filled with fun and unique gifts, Michelle and her team make every visit one to remember. And just steps away at SophEve on Main, shoppers discover a curated collection of upscale fashion that blends timeless sophistication with youthful charm, reflecting individuality beyond the trends.

We talk about what it’s like to balance two businesses, stay ahead of fashion and beauty trends, and grow in sync with a supportive small-town community. Michelle shares what drives her as a business owner, mom, and creative, and how she uses both of her spaces to foster confidence, spark joy, and bring people together.

What You’ll Learn in This Episode:

✅ How Michelle turned her passion for people and style into two successful businesses
 ✅ The story behind SophEve on Main, inspired by family and fueled by fashion
✅ Why the salon is more than just hair—it’s a place for transformation and self-love
✅ How retail and service can complement each other to create a holistic customer experience
✅ The importance of community collaboration and connection in business growth
✅ Advice for entrepreneurs looking to grow while staying grounded in purpose

Why These Businesses Stand Out:

Michelle has built two brands that are rooted in heart and elevated by style. Her salon and boutique provide a welcoming space for beauty and discovery, while SophEve on Main delivers high-end, wearable fashion with a personal touch. At both locations, guests don’t just come to shop or get styled—they come to feel seen, celebrated, and part of something meaningful.

Perfect For:

💇‍♀️ Beauty lovers and boutique shoppers
 👗 Fashion-forward women looking for timeless, curated style
 📍 Supporters of community-based, women-owned businesses
 💡 Entrepreneurs seeking inspiration for managing multiple brands
 🎙️ Anyone who believes small towns can have big style and even bigger dreams

Connect with Michelle's Brands:

📍 Located in Downtown Wauconda
 🌐 Website: https://www.sopheve.com/    https://bevelsalon.com/
 📲 Instagram: @bevelsalon201  @sopheve.on.main
 💛 Stop in to be styled, uplifted, and inspired—by two spaces with one incredible vision

🎧 Listen now to hear how Michelle is styling confidence, curating joy, and building a beautiful legacy—one guest, one outfit, and one bold business move at a time.

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