Small Business Sorted Podcast with Kay & Crystal
Running a small to medium business doesn't have to feel like chaos. Business Sorted is the podcast for Australian small business owners who want less stress, more clarity, and a business that actually works for them. Hosted by business growth coach/business advisor Crystal Petzer and bookkeeper Kay Godfrey, each episode pairs real-world strategy with practical financial know-how. No jargon, no fluff, just straight-talking advice from two women with over 40 years of combined experience helping businesses thrive. Crystal brings 30 years of hands-on business experience, from opening her first service station to managing over a thousand franchises across Australia. She now coaches small business owners to grow with clarity and confidence. Kay is the Northern Beaches bookkeeper who helps DIY business owners get their numbers right, stay compliant, and finally understand what their finances are telling them. Together, they tackle the real reasons small businesses struggle: cashflow confusion, pricing fears, burnout, people problems, and the systems holding you back. Every episode delivers practical takeaways you can act on this week, wrapped in honest conversation and the occasional laugh. If you've ever thought, "I'm busy, but I'm not getting ahead," this one's for you.
Episodes
Business planning doesn’t have to be boring or a 50‑page document you never look at again. In this episode, Crystal and Kay walk through a simple, practical one‑page business plan that any small business owner can use to get clarity, direction, and momentum.
To make it real, Kay steps into the shoes of “Maddie”, a mobile dog groomer on the Northern Beaches, and together they map out her vision, goals, revenue targets, ideal clients,...
Pricing isn’t just numbers — it’s psychology.
In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge.
We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (and your clients’ pain points) transforms your pr...
In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From cashflow pressure and pricing decisions to mental health, doom‑scrolling, and the weight of constant bad news, they unpack the practical steps and mindset shifts that help business owners stay steady w...
In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper.
From keeping your books accurate and up to date, to building strong client relationships, to spotting red flags before they become disasters the duo unpack the real traits that separate average bookkeepers from truly great ones.
They explore:
- Why “up to date” isn’t enou...
In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest game changers for any small business.
They share a real story of a trades business owner who was waking up stressed, couldn't get invoices out, and had everything scattered acro...
You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore.
In this episode, small business podcast, Crystal and Kay get into one of the most common frustrations in small business: staff who seem to have checked out. They share real stories from clients who were ready to walk away from profitable businesses...
You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month?
In this episode, small business podcast, Crystal and Kay dig into one of the biggest frustrations in small business: being busy but not profitable.
They talk through why this happens, including pricing that doesn't stack up, growing without keeping a...
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