Smart Man, Smarter Woman Podcast

Smart Man, Smarter Woman Podcast

Smart Man…Smarter Woman is a podcast for entrepreneurs by entrepreneurs. The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. 🙂 Most episodes will feature a guest speaker who will share insights and learnings from their own journey as an entrepreneur. All small business-related topics will be on the table from marketing, leadership, strategic planning, hiring and building a winning team, training your team, changing your own role as your business grows, learning to delegate, financial management, sales, managing work-life balance, cash flow, customer service, customer retention, productivity, finding new customers, etc. You name it, it is likely to be discussed. Juliet and Steve will also share insights of their own entrepreneurial journey where they went from seriously considering closing their business to a few short years later being selected from over 1000 firms in their industry from around the world and being crowned the global "Firm of the Future" winners by Intuit (makers of QuickBooks).... Show More

Episodes

March 5, 2021 39 min

Gold Nuggets in this Episode:

  • “If you’re not out there getting in the media, getting on podcasts, getting quoted in the Star, somebody else in your industry is.”
  • “If you don’t know the art of the pitch and you don’t understand what you’re doing you can burn more bridges than you can build.”
  • “Whatever it is you do, you have expertise, you have knowledge that the mainstream doesn’t have.”
  • “Every success builds on every other success.”
  • “T...
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    Gold Nuggets in this Episode:

  • Steve didn’t ask Juliet how she was today. She’s having a hard day today, and she wants to be at the fireplace with a glass of wine and the dog lying next to her.
  • “Do you know why people think email marketing doesn’t work? One reason is, they are terrible at copywriting. The other is the corporate side of marketing.”
  • “This is the ultimate secret to email marketing: You ask people if they want you to send...
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    Gold Nuggets in this Episode:

  • Sarcasm isn’t part of Juliet’s vocabulary. It’s also her and Steve’s anniversary.
  • “There are as many companies as there are entrepreneurs’ personalities.”
  • “Successful entrepreneurs have a purpose.”
  • “Once your purpose is clear, everything else becomes easy.”
  • “Most entrepreneurs want to change the world. That is because they have the purpose that they can have an impact.”
  • “Successful entrepreneurs understand ...
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    Gold Nuggets in this Episode:

  • Juliet wants to retire in the Caribbean.
  • “You need to focus on the essential few and let go of the trivial many.”
  • “A little bit of progress across 15 things isn’t really moving you forward to accomplish what you want to accomplish because you’re not moving forward far enough in any of the areas.”
  • “There’s an entrepreneurial spirit in some of us that is not in all of us.”
  • “You need to stop trying to build a...
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    Gold Nuggets in this Episode:

  • Shaun attended an entrepreneurial conference in grade 9.
  • Shaun didn’t see a blue cow that inspired the name of his company.
  • If you have a business, you have some understanding of what marketing is.
  • “Digital marketing is just using a different means to do that type of marketing.”

    “Instead of running newspaper ads or radio ads, you’re running Facebook ads.”

  • “Find people that can help you do what you need t...
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    Gold Nuggets in this Episode:

  • “Your brain is not designed to keep you happy; it’s designed to keep you alive.”
  • “When you have more energy because you’re doing your HAPPI, all of a sudden things start making sense.”
  • “Shifting your state of being gives you more energy to do all the things that you really want to do.”
  • “KISS – Keep It Simple Stupid. You don’t need to make it complicated.”
  • “Fun is the first thing that goes whenever we start...
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    Gold Nuggets in this Episode:

  • If you have a set vision or plan in your head, you tend not to pay as much attention to external factors.

    Karen didn’t have a plan when starting her blog or her podcast, and her philosophy was “start it, try it, and then decide”. This meant she could be more adaptive to the environment.
  • “If 2020 has taught us anything, I think it has absolutely convinced even perhaps some of the non-believers that the...
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    Gold Nuggets in this Episode:

  • “Everybody is changing the world just by existing and going through their day. It’s whether you’re changing it for the positive, whether you’re changing it for the negative, or you’re just kind of maintaining status quo.”
  • “Of course I need to make a living, and I want to make some money, but I think we need to do it in a responsible way.”
  • “Isn’t everything an opportunity?”
  • The inspiring story of Suon Rott...
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    Gold Nuggets in this Episode:

  • “A business is a commercial, profitable enterprise that works without you.”
  • “Companies and leaders need to go beyond traditional training methods to truly engage with their employees.”

    “Knowledge-dumping is important, but when it comes to culture, leadership, creating influence, and mass movements, it’s the culture that needs to shift.”
  • There are three types of employees in every organization:

    “Active...
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    Gold Nuggets in this Episode:

  • “As an entrepreneur, no matter what your business industry was, you had some kind of a challenge last year.”
  • “Being an entrepreneur is always a rollercoaster – these past nine months even more so.”
  • Steve has no words to describe the past year.

    “What 2020 has showed us is the resilience of the entrepreneur, the ingenuity of the entrepreneur, the tenacity of the entrepreneur…”
  • “Every entrepreneur out ther...
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    Gold Nuggets in this Episode:

  • Juliet took their puppy for a walk at 4:30am. She thinks the puppy had mixed feelings about that.
  • “A lot of people don’t always share the tough moments; they kind of gloss over it and say ‘it was a struggle in the beginning, but look at where I am now.’”
  • “Entrepreneurs need to hear that it’s not all perfect, and it’s not this front that you see on the news or on social media; that there is so much strugg...
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    Gold Nuggets in this Episode:

  • “The differentiating factor between success and failure in business comes down to systems.”

    “But you have to remember that businesses are first built on a foundation of human beings.”
  • “There’s always been a difference between being an entrepreneur and being a businessperson. You start a business; you’re a businessperson. An entrepreneur is more in the make-up of who you are.”
  • “If someone offered you th...
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    Gold Nuggets in this Episode:

  • “With a good team you can be anywhere.”
  • “The important lesson for all of us as entrepreneurs: it’s always a work in progress.”
  • “It’s not about technical skills. It’s obviously important to have a qualification to do what we do, and the knowledge and some experience with the body, but really it’s all about the soft skills.”
  • “Most entrepreneurs at some point or another, regardless of who they have behind th...
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    Gold Nuggets in this Episode:

  • “Most people don’t like to step outside their comfort zone, but when you do, it opens your eyes to different things.”
  • “Leaders in any type of organization that are large and effective, they somehow make their people feel a different feeling of importance, attention, that they matter – that it’s not just the numbers.”
  • There’s not only one formula to be a great leader.
  • “The best entrepreneurs are the ones t...
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    Gold Nuggets in this Episode:

  • Juliet was stressed out by planning and organizing Steve’s birthday dinner. Steve doesn’t recall being stressed at all – he does, however, remember the good wine.
  • “If I were to crystalize what I consider to be my most important challenge, it was the ability to do what my parents did for me – to provide that unbelievable education in a way that I never knew if things were good or bad for them.”
  • “Whether i...
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    Gold Nuggets in this Episode:

  • Boni and John now live in Mexico – sometimes on land, and sometimes on a boat. All while running a successful business.

    “We do not like to stay in one place for very long.”
  • “While we were driving to our corporate jobs in downtown Toronto, I did the math on how much time we were spending in the car in our commute to work. Not including sleep time (factoring only productive time), we were each spending ...
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    Gold Nuggets in this Episode:

  • Juliet loves the part of the show when Steve calls her the Smarter Woman.
  • “Do what you do best. Outsource the rest.”
  • You’re not in competition with others in your industry.

    “We work together. We’re not in competition. I can only help so many people, and another person can only help so many people.”
  • You don’t have to use a Virtual Assistant every day, or even every week.

    “That’s the nice thing about a V...
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    Gold Nuggets in this Episode:

  • “Sometimes when you’re young and in business, you’re a bit naïve to the whole process of starting up a business and how difficult it is to win customers.”

  • “Try to recognize your strengths, and play on your strengths. If you know you don’t do something well, then get someone else to do that, and you focus on what you do well.”

  • “Sometimes things don’t go according to the way you plan, so you need to be a...
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    Gold Nuggets in this Episode:

  • “When you are business partners, it’s almost like you’re married. You’re both trying to grow something together.”

  • On running a business remotely:

    “It’s not for everybody, and it’s not just a matter of technology. In terms of being successful, one of the biggest things is operationalizing asynchronous communication.” – Mike

    “Look at all the key operations and key functions in your company, and put tog...
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    Gold Nuggets in this Episode:

  • In a partnership, you have to make sure that your partner brings something to the table that you don’t have.

    “When you go into business together, it’s a marriage and it’s for the long haul.”
  • “The biggest lesson is, we did not wait. I think that’s a big differentiator for any entrepreneur who’s getting by to thriving. We didn’t wait. We didn’t over-plan. We just went for it.”

  • “At the end of the day, yo...
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