Smart Man, Smarter Woman Podcast

Smart Man, Smarter Woman Podcast

Smart Man…Smarter Woman is a podcast for entrepreneurs by entrepreneurs. The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. 🙂 Most episodes will feature a guest speaker who will share insights and learnings from their own journey as an entrepreneur. All small business-related topics will be on the table from marketing, leadership, strategic planning, hiring and building a winning team, training your team, changing your own role as your business grows, learning to delegate, financial management, sales, managing work-life balance, cash flow, customer service, customer retention, productivity, finding new customers, etc. You name it, it is likely to be discussed. Juliet and Steve will also share insights of their own entrepreneurial journey where they went from seriously considering closing their business to a few short years later being selected from over 1000 firms in their industry from around the world and being crowned the global "Firm of the Future" winners by Intuit (makers of QuickBooks).... Show More

Episodes

October 15, 2020 38 min

Gold Nuggets in this Episode:

  • In a partnership, you have to make sure that your partner brings something to the table that you don’t have.

    “When you go into business together, it’s a marriage and it’s for the long haul.”
  • “The biggest lesson is, we did not wait. I think that’s a big differentiator for any entrepreneur who’s getting by to thriving. We didn’t wait. We didn’t over-plan. We just went for it.”

  • “At the end of the day, yo...
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    Gold Nuggets in this Episode:

  • “A bucket list is a tangible life plan, where our career or business plan should fit in to our life plan – not the other way around.”
  • “What is the point of having a bucket list if we’re not going to try to do some of it?”
  • “There is no someday. There is no perfect time. We don’t know how long we have left. What are you waiting for?”
  • “It’s about having people experience more of what brings them meaning, pur...
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    Gold Nuggets in this Episode:

  • “You don’t have to be a millionaire to be wealthy.” Entrepreneurs need to find the balance between income and impact.

  • “Learn and help learn.”

    Rebecca went through the learning process herself, learnt from it, and experienced it, and she is now helping others go through that transformation as well.

  • Many entrepreneurs are in a fixed mindset where they compare themselves to others, are afraid of losing...

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    Gold Nuggets in this Episode:

  • Many entrepreneurs think that because they haven’t been to college that they can’t be successful. It’s the grit and the belief more than anything else that will get you to where you want to be.

    David facilitates executive teams with his HSDO (High School Drop Out) designation.

  • David isn’t interested in studying your competitors and understanding what they’re doing.

    “When you’re going in to help a cl...

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    Gold Nuggets in this Episode:

  • We are all misled about what the real definition of success and happiness is.

    The truly happy and successful people are those who are content with how much they have. They’re great leaders, and they inspire others.
  • Many people go through life, get to the finish line, and realize it’s the wrong finish line – that everything they worked toward, and thought they wanted or needed in their lives, is not wha...
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    Gold Nuggets in this Episode:

  • “If you never ask the question, the answer will always be ‘no’, and if you never knock on the door, it will never open.”
  • If you’re looking for a venture capitalist or an investor, it’s important to not only focus on the monetary side of what they can offer you, but also the resources in their network that could add to your business.
  • Grace tells us the three things that investors look for in a business.
  • If...
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    Gold Nuggets in this Episode:

  • The art of presentation is always fundamental to business owners.
  • The first step to mastering public speaking is to shift the conversation about why the fear of public speaking exists.

    We’ve been conditioned to view public speaking as a responsibility, a chore, and as something we don’t enjoy, as opposed to using public speaking to make an impact and to scale ideas that matter to us.
  • The greatest speake...
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    Gold Nuggets in this Episode:

  • Juliet, the smarter woman, used the word “lawyerly”, and Steve remembers getting into trouble for using the term. They’re going to have to resolve this off air.
  • Andrew says you need a team. It’s not about you.
  • The culture of an organization matters. Culture is not easily transferable, or purchased. You can’t just take it off a shelf.
  • You’re going to be more successful when you can focus on the result that...
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    Gold Nuggets in this Episode:

  • Jeff’s experience around the world includes social media, marketing conferences (including digital), and influencer conferences
  • How organic growth is going to be at the whims of an algorithm and the algorithms could be a Google SEO algorithm.
  • The trend that organic reach of social media is becoming very low.
  • The need to build landing pages where you give away something for free, like an e-book or a webina...
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    Gold Nuggets in this Episode:

  • Easy and Powerful Steps to Branding Your Company
  • The way to conceptualize and create the best ever online platform
  • Easy Ways to Create Video Content and How to Share It.
  • Essential ways to get your business online especially in the age of COVID19
  • Essential, Powerful Tips to Maximize LinkedIn For Business

  • Elaine Slatter is passionate about working with entrepreneurs to achieve their goals. With over 30 year...

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    Gold Nuggets in this Episode:

  • Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing.
  • The level of independence would be someplace that be lot more comfortable
  • Women tend to much more create collective groups of other women. So it's easier to ask for help.
  • How Christel was one of the very first assistant directors as they call them, then who had been ...
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    Gold Nuggets in this Episode:

  • A lot of people don't plan on doing a certain entrepreneurship. It just drops into your lap.
  • Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing.
  • Mentors love to help you.The importance in dealing with the questions that we usually don’t think about because of the business in running businesses.
  • Women tend to much more...
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    Gold Nuggets in this Episode:

  • Being an entrepreneur is great because you often do have control of your time and your actions.
  • Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing.
  • Why Rick’s focus is on wealth and risk management planning for business owners, including doctors and dentists.
  • The importance in dealing with the questions that we usually do...
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    Gold Nuggets in this Episode:

  • When building a team, your new team member should be someone that you would invite over to your house for dinner.
  • Just because you’ve heard someone say something previously, doesn’t mean if you hear them say it 10 months from now that it won’t resonate with you. You can get something different out of it because you’re in a different place.
  • Steve has set his goal to finish his coffee table quote book this...
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    Gold Nuggets in this Episode:

  • When you're running a business, as shallow as it sounds, you need to look at the financials.
  • You've got to keep trying new things and pick yourself up, brush yourself down and just get on with the next project.
  • You're not ready to go fully and start your own podcast to begin with appearing as a guest or an expert on other podcasts is a great way to kind of dip your toes and see if it's fo...
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    Gold Nuggets in this Episode:

    All the analytics in the world cannot tell you what to do when you're trying to sell something, and yet the market is buying something else.

    I think that sometimes when we get stuck it's because we have learned either in school or through experience to look at that problem in one way and one way only, and sometimes just having a little creativity can help you look at it in a different way that ...

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    Gold Nuggets in this Episode:

  • Businesses need to understand where they're going, understand their numbers, keep an eye on things, and get help from pros like you guys, that is how you can thrive long-term and how you can make decisions that make sense.
  • Growth is one of the most dangerous times for a business, extreme growth, especially, because you have to have capital there. You have to be able to build. You have to be able ...
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    Gold Nuggets
  • The best job you can have in your life may be working for mom and dad, but the toughest job you're probably going to have in your life is working for mom or dad.
  • In order for a family business to succeed, you must plan with the family, not for the family. 
  • If the family can unite and build a shared vision that everybody contributes to, the business benefits, the ownership team benefits. So by default, the employ...
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  • You don’t need a lot of resources to start your entrepreneurial journey. You can literally start with nothing.
  • Your desire to succeed must be self-created. It will not be given to you.
  • Facing adversity is a strength in your life, and so we shouldn’t spend our lives trying to get that adversity to go away.
  • Our guest, Michael Ly, is a serial entrepreneur. He is the founder of Reconciled, an online bookkeeping and accounting servi...
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    Gold Nuggets
  • It’s not about the answer. It’s about the process.
  • If you don’t nurture your network you’re not going to survive.
  • The best book to read is the one closest to you. Read everything you can
  • Our guest, Bob Izsak, Founder of Izsak Consulting, a 20-year-old boutique consulting firm that helps to build and grow professional services firms.   Song by Adam Vitovsky / CC BY 3.0
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