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August 25, 2021 23 mins

If you ask a commercial contractor what type of technology they use, you’re sure to hear “BIM” or Building Information Modeling software, Virtual Reality, Raken, SmartBid, and more. But did you know sales and marketing automation tools play an equally important role in helping construction companies improve workflows and increase operational efficiency? This episode focuses on the benefits of an integrated CRM or customer relationship management tool and how, if you’re in the sales or marketing departments, to pitch bringing new technology into your organization.

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