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August 5, 2022 33 min

As an entrepreneur, how do you know when you’re ready to put on a big event? 

This week, we’re joined by Certified Event Producer™ & CEO of Grace & Ease Productions, Inc, Shay Wheat, who explains the importance and profitability of using events as part of your marketing plan. 

Shay has mastered the art of creating a virtual or live event to maximize profits for your business! 

In this episode, Shay and Carissa discuss:

  • The 5 Phases of a Business and why knowing what phase you are in matters
  • How to know what phase of business you are in and where to focus your energy for the highest ROI at each stage
  • All the different types of events and which ones are best suited for your biz
  • About our guest: Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. 

    Shay assists Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event. Shay’s clients have made over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

    Get instant access to Shay’s five phases of events to scale your business and leverage your time guide:


    LinkedIn - as well as

    Instagram - @ShayWheat and @GraceAndEaseProductions

    Facebook - @GraceAndEaseProductions

    About Carissa Karner: Carissa Karner is a World Class Speaking Coach and TEDx coach, the founder of the Speaker-in-Demand Programs, where she helps ambitious entrepreneurs and professionals who want to use speaking to bring in more clients and make more revenue. Book a call or learn more at

    Watch a free training video on how to get your clients to TAKE ACTION from a video or presentation -

    Want to watch this episode instead of listening? Watch it on Carissa’s YouTube Channel:  HERE

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