SPIN is a Four Letter Word
Hearing the word "spin" is every public relations professional’s worst nightmare. From an outsider's perspective, hearing the term "public relations" means, "crisis communications", "media" or even the dreaded "spin" word itself... we're here to clear up those stereotypes and misunderstandings. Long-time PR pro and President of Maroon PR, John Maroon hosts SPIN is a Four Letter Word, a no-fluff, cut-to-the-chase show that gets to the heart of the industry today and the different issues impacting our world. SPIN is back for its third season with a fresh focus. Welcome to The Brew, where we dive into hot topics in public relations and share smart, actionable strategies. Join the MPR team as we rotate hosts to share insider insights, revealing how we brew success and drive growth for our clients.
Episodes
March 14, 2025 • 27 mins
Is Your Social Strategy Future-Proof? With TikTok’s uncertain future and new platforms emerging, diversification is key. VP Social Strategy & Content Amanda Sarver and COO Jen Renehan dive into the power of owned media, the rise of influencers, and how brands can stay ahead of shifting trends. Plus, a look at AI’s impact on content […]
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February 26, 2025 • 27 mins
Maroon Plays is all about the power of sports PR! In this episode of The Brew, John Maroon, Matt L, Mike, and John dive into how Maroon PR’s roots in sports continue to drive success. From unexpected partnerships to bringing major events to Maryland, they discuss the strategy behind storytelling, media buzz, and client collaborations. […]
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February 13, 2025 • 25 mins
Video has become a pivotal part of PR and Marketing strategies, but what actually makes for successful video content? In this episode of The Brew, we sit down with Maroon PR’s videographer, Emma, to talk about how our video services have evolved, what makes content stand out, and why some brands totally miss the mark. […]
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January 29, 2025 • 19 mins
John Maroon, Account Director Nancy Yasharoff, and Account Coordinator Eliana Rakhamimov discuss MPR's media relations approach. With decades of experience, Nancy and John share insights, while Eliana offers a fresh perspective. From crafting compelling pitches to the power of a phone call and building journalist relationships, this episode delivers valuable tips for PR beginners and pros alike.
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January 16, 2025 • 26 mins
In this episode, Matt, Sophie, and Mike dive into goal setting and strategic planning for the year ahead. They explore why clear goals are essential, how they guide their work with clients, and the importance of staying flexible and proactive in reaching those goals. From crafting 90-day plans to leveraging earned, owned, and paid media, the team shares actionable insights for achieving success in 2025. Whether you're mapping out s...
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January 15, 2025 • 10 mins
New year, new season! Maroon PR's "SPIN is a Four-Letter Word" podcast is back for its third season with a fresh focus. Welcome to The Brew, where we dive into hot topics in public relations and share smart, actionable strategies. Join the MPR team as we rotate hosts to share insider insights, revealing how we brew success and drive growth for our clients.
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January 5, 2024 • 28 mins
With dry January upon us, we’ve temporarily pulled the tap on our regular Let’s Have a Beer With episodes and are turning our attention to the wild world of sports. From the Russell Wilson and the Denver Broncos situation to the drama surrounding college football bowl games, there is a lot to discuss when it comes to public relations. Listen along as we kick off 2024 with a lively discussion around some hot topics in sports PR.
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November 9, 2023 • 36 mins
In this episode of Let’s Have a Beer, we are joined by Bill Hooper, the Vice President and General Manager of WMAR-TV in Baltimore. A Baltimore native, Hooper has worked exclusively in Baltimore media for 40 years. He joined WMAR in 2004 as general sales manager before taking the top leadership role in 2007. Listen along as we discuss Bill’s journey as a media executive, the state of broadcast media and how he has been leading WMAR...
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October 10, 2023 • 32 mins
In this episode of Let’s Have a Beer, we are joined by Jamison Hensley, a Maryland native covering the Baltimore Ravens for ESPN. He joined ESPN in 2011, covering the AFC North before focusing exclusively on the Ravens beginning in 2013. Jamison won the National Sports Media Association Maryland Sportswriter of the Year award in 2018, and he authored a book titled: Flying High: Stories of the Baltimore Ravens. Grab a beer and liste...
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August 8, 2023 • 32 mins
In this episode, Terry Hasseltine, Executive Director of the Maryland Sports Commission, joins Jen and John to discuss the career path that lead him to the Maryland Sports Commission and the relationships he built along the way. The trio also discusses current happenings with the Commission and the purpose it serves in our state.
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July 11, 2023 • 40 mins
She’s an award-winning journalist and host of WUSA’s Great Day Washington. He’s a long-time sports broadcaster and hosts a show on WBAL radio. And when their career paths collided years ago, they became partners in life. Join us for a beer as we have a special conversation with Kristen Berset-Harris and Brent Harris to discuss their careers and how they have evolved with the media landscape, managing their own relationship and how ...
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June 21, 2023 • 24 mins
At Maroon PR we like to say that we are the agency that clients want to have a beer with. In this season of SPIN is a Four Letter Word, we are doing just that: having a beer with business leaders as we discuss everything from hot topics in PR to how relationships drive growth. Join us for the journey - Cheers! Episode 6 of SPIN is a Four Letter Word, Season 2.
Hollywood Casino Perryville entered the gaming landscape as Maryland’s...
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June 2, 2023 • 34 mins
At Maroon PR we like to say that we are the agency that clients want to have a beer with. In this season of SPIN is a Four Letter Word, we are doing just that: having a beer with business leaders as we discuss everything from hot topics in PR to how relationships drive growth. Join us for the journey - Cheers! Episode 5 of SPIN is a Four Letter Word, Season 2.
The World Series. World Championship Fights. The Olympics, the NFL, th...
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May 19, 2023 • 45 mins
At Maroon PR we like to say that we are the agency that clients want to have a beer with. In this season of SPIN is a Four Letter Word, we are doing just that: having a beer with business leaders as we discuss everything from hot topics in PR to how relationships drive growth. Join us for the journey - Cheers!
Episode 4 of SPIN is a Four Letter Word, Season 2. In Maryland, the ritual of eating steamed crabs has stood the test of t...
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Episode 3 of SPIN is a Four Letter Word, Season 2. Women’s sports is having its moment, finally. It’s no secret women’s sports teams – from soccer to golf and college and pro basketball – have been gaining popularity among the general sports fan in recent years. But why is that happening now and what are the driving factors? In this episode, we sit down over a beer with Rose DiPaula, who leads communications for the University of ...
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April 22, 2023 • 30 mins
At Maroon PR we like to say that we are the agency that clients want to have a beer with. In this season of SPIN is a Four Letter Word, we are doing just that: having a beer with business leaders as we discuss everything from hot topics in PR to how relationships drive growth. Join us for the journey - Cheers!
Episode 2 features Marshall Weston, the President and CEO of the Restaurant Association of Maryland.
There are over 10,0...
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April 7, 2023 • 26 mins
At Maroon PR we like to say that we are the agency that clients want to have a beer with. In this season of SPIN is a Four Letter Word, we are doing just that: having a beer with guests as we discuss everything from hot topics in PR to how relationships drive growth. Join us for the journey - Cheers! Episode 1 features the Godfather of Baltimore beer, Hugh Sission, Founder and CEO of Heavy Seas Beer.
It was 1982, when the idea fir...
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October 15, 2022
On this episode, John and Matt talk with Kevin Sullivan, owner of Kevin Sullivan Communications. They dive into his longstanding PR career ranging from sports to network television and his time as the White House Communications Director. Kevin stresses the importance of maintaining relationships as you grow your business. Be prepared to hear real-world examples of his message training methods for NBA players, coaches, and executive...
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September 26, 2022
On this episode, John and Matt talk with Julia Ziegler the Director of News and Programming at WTOP. Julia emphasizes the importance journalism plays in today’s media landscape. In this new world of news sharing, WTOP has maintained their mission driven work of providing breaking news that has the potential to save lives and benefit the local community. Despite the shifts in how audiences consume media WTOP has continued being a lo...
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On this episode, John and Matt talk with Executive Director of Baltimore’s Classic Five golf courses, Tom Pierce, about the model that turned the city’s golf courses around to become more accessible and beneficial to the community. The guys drive into the history of Baltimore’s municipal courses and the increase of popularity and diversity surrounding the golf game over the past few years. Tom Pierce discusses challenges, improveme...
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