Joe Vardon | Senior NBA Writer at The Athletic | Covering the NBA’s Biggest Stories (EP.118)

In this episode of the SBC Audio Experience, host Alex Cocoros sits down with Joe Vardon, a seasoned NBA journalist with over two decades of experience, currently serving as a Senior NBA Writer for The Athletic. Known for his deep storytelling and insightful coverage, Vardon has reported on some of the league’s most compelling narratives, from championship runs to international expansion.

A native of Ohio, Vardon began his journalism career covering Cleveland sports, including the Browns, Guardians (formerly Indians), and Cavaliers. His time on the Cavs beat placed him at the center of LeBron James’ rise, giving him a unique perspective on the influence of a superstar in a small-market city. His career has since taken him across the globe, and he is currently reporting from Berlin after covering the NBA’s recent international games in Paris.
During the episode, Joe discusses:

• His journey from local sports reporting to covering the NBA’s biggest stars
• The impact of LeBron James on Cleveland and the NBA at large
• His experience covering the league’s international expansion firsthand
• The crossover between political journalism and sports coverage

With a career defined by adaptability, storytelling, and an eye for the game’s biggest moments, Vardon shares valuable insights into the ever-evolving landscape of basketball media. Tune in for a conversation that dives into the global reach of the NBA and the craft of covering the sport at the highest level.