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The driveway is a sheet of ice, the hill is unforgiving, and somehow that’s the perfect backdrop for a sharper marketing plan. While we’re snowed in, we map out practical, low-friction ways service businesses stay top of mind when no one wants to leave the house. From photo contests that spark community to text messages that offer real help, you’ll get a clear playbook for turning a slow season into steady momentum.

We start with engagement you can launch today: run a simple snow-themed contest, share user photos, and anchor your brand with memorable visuals. Then we shift to respectful outreach. If you serve homeowners or tenants, a short text that acknowledges the storm and offers contractor referrals or a winter checklist builds trust fast. We dig into seasonal education that actually matters—preventing frozen pipes, choosing pet-safe ice melt, spotting roof leaks during the thaw—and explain how short articles, Facebook notes, and quick videos all count as modern blogging that wins attention.

Next, we open the door to events and partnerships. Host a 30-minute webinar on prepping a house to sell by April, or record a video on pipe relining versus dig-and-replace. Add early booking incentives like complimentary valuation visits or discounted maintenance inspections to turn interest into action. Then map your partner network: real estate agents, property managers, insurance brokers, roofers, and plumbers. Co-create checklists, share referrals, and co-host sessions so your expertise multiplies across audiences.

We close by tightening the engine: sharpen guarantees, clarify offers, and upgrade speed. Refresh your website with clear service pages, strong photos, and fast lead forms. Standardize follow-ups and text templates so every inquiry gets a quick, human reply. The snow will melt, demand will rise, and the groundwork you lay now will pay off when phones start ringing. If this sparked ideas, tap follow, share it with a colleague who’s bracing for winter slowdowns, and leave a quick review so more service pros can find it.

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To learn more about Habitation Investigation, the Three-time Winner of the Best Home Inspection Company in the Midwest Plus the Winner of Consumer Choice Award for Columbus Ohio visit Home Inspection Columbus Ohio - Habitation Investigation (homeinspectionsinohio.com)

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Humidity, Dew Point, And Your Home

Humidity, Dew Point, And Your Home •
iHeart

Standing Out in Ohio Podcast